s1=new Array(); s1[1]=new Array("http://www.farmersweeklygroup.co.uk/","Welcome to the FW Group Online Media Centre","","Welcome to the FW Group Online Media Centre As a group of market leading publications, the FW Group can offer the UK agricultural market a complete solution and supply a “one stop” shop for all your marketing needs; from buying media across the whole range of titles from the leaders in the field to planning a campaign to our top quality database. Market leading publications: Tell me more about advertising in: Product Selection Guide Find out which products will provide the best way to reach your target audience: more Farmers Weekly Dairy Update Crops Poultry World Farmers Weekly Interactive "); s1[2]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/","Readership Data - Introduction","","Agridata, Agribus and the Farm Adviser Survey provide independent proof that for the advertiser who is targeting the farming market, who wants their advertisement to be amongst dedicated specialist editorial, Farmers Weekly and Crops will provide the best opportunity to be seen by more of your potential customers. The surveys also show that Farmers Weekly and Crops provides much more than a higher readership – rated number one on a whole series of topics. Farmers Weekly and Crops is where more farmers turn when they are making buying decisions. In the weekly market Farmers Weekly has more Farmers, Advisers and Contractors than its nearest rival. In the arable specialist market Crops has more Farmers, Advisers and Contractors than its nearest specialist rival. If you want more information on the quoted surveys, please click below: Agridata Agribus Farm Adviser Survey Product Selection Guide more "); s1[3]=new Array("http://www.farmersweeklygroup.co.uk/Market_Data/","Market Data - Introduction","","Overview of Agriculture by Stephen Howe, Editor Farmers Weekly Farming threats and opportunities are combining to make 2004 a watershed year for UK producers. As the industry comes to terms with the impact of CAP reform, plus the full implications of EU enlargement and the technical challenges of farming, there’s never been a greater need for independent information designed to help UK farmers run their businesses even more effectively. Here some Farmers Weekly section heads take a look at the key forces that will drive farming and rural businesses over the year ahead. Starting with a business perspective, we look in more detail at CAP reform, EU enlargement and livestock and arable enterprises. Rest assured, if it happens in UK farming you will find it reflected within Farmers Weekly, Farmers Weekly Interactive and other titles within the FW Group. "); s1[4]=new Array("http://www.farmersweeklygroup.co.uk/Classified/","Classified - Introduction","","Classified FW Group Classified Advertising The FW Group is able to offer customers’ comprehensive classified advertising opportunities across the Group. Farmers Weekly offer an audience of a broad range of farmers nationwide, whereas Poultry World can deliver poultry farmers in a highly targeted vehicle. Whatever your target market we can advise on the best and most cost effective way to deliver the response you require. "); s1[5]=new Array("http://www.farmersweeklygroup.co.uk/Recruitment/","Recruitment - Introduction","","Recruitment Farmers Weekly Recruitment If you need to recruit staff, you want to find the best person for the job…in the shortest possible time…in the most effective way. Farmers Weekly provides the best place for your recruitment advertising by providing a marketplace where job seekers turn when looking for a new job as they know it’s where they will find the biggest number of job opportunities. Advertisers use Farmers Weekly for advertising staff vacancies, as they know it will generate the best possible response. Whatever the type of vacancy you have, Farmers Weekly has the appropriate place to advertise it. Farmers Weekly Appointments Farmers Weekly Appointments is the ideal place to advertise all your professional job vacancies. Whether you want to recruit a salesman or an Agronomist, a farm manager or nutritionist, the Farmers Weekly Appointments section will deliver the quality candidates you are looking for. Farmers Weekly Job Opportunities The Farmers Weekly Job Opportunities section is the ideal place to advertise all your on farm vacancies. Whether you need a herdsperson or tractor driver, a farm foreman or shepherd, the Farmers Weekly Job Opportunities section will deliver the quality candidates you require. Reasons to choose Farmers Weekly Best Response for staff vacancies advertising Publication would use if were looking for a job Best to advertise in when recruiting staff Deadlines Tuesday 4.30pm Preceding Publication Date Cancellation deadline: Friday prior to publication Appointment & Job Opportunities Mechanical Data Column Depth 270mm Column 1 Column 2 Column 3 Column 4 Column 5 35mm 73mm 111mm 149mm 187mm Click here for electronic file formats "); s1[6]=new Array("http://www.farmersweeklygroup.co.uk/Direct_Marketing/","Direct Marketing - Introduction","","Direct Marketing Introduction The FW Group are able to offer you a one stop solution to all your Direct Marketing needs:- Whether you want to: Send direct mail Send e-mails Conduct telemarketing the FW Group are able to meet your need. Click on the links below for further information: FWG Database E-Mails "); s1[7]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/","Other Services - Introduction","","Other Services Introduction Creative Opportunities Research Services Reprints e-prints Schedule Analysis Contacts Advertising Marketing Other Services Introduction The FW Group offers more than the standard advertisement in order to promote your products. Whether you want special advertising options, a reprint of a recent article or want to conduct research in your particular market, the FW Group will be able to offer the service. To view what other services are available, please click on the links below: Creative Opportunities Research Services Reprints Schedule Analysis "); s1[8]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/","Contacts - Introduction","","For a list of contacts click on the relevant section below: Advertising Classified Editorial Production Marketing Regional Offices Printers "); s1[9]=new Array("http://www.farmersweeklygroup.co.uk/Response/","Response Forms - Introduction",""," Response Introduction Advertising Classified "); s1[10]=new Array("http://www.farmersweeklygroup.co.uk/Subscribe/","Subscription Centre",""," Subscription Centre The No. 1 weekly agricultural publication serving whole farming industry. The only publication serving the information needs of the commercial poultry industry. The leading specialist publication for professional arable growers and their advisers. An indispensable source of reference on prices and trends for those involved in agricultural land and property prices. "); s1[11]=new Array("http://www.farmersweeklygroup.co.uk/home.htm","Welcome to the FW Group Online Media Centre",""," Welcome to the FW Group Online Media Centre As a group of market leading publications, the FW Group can offer the UK agricultural market a complete solution and supply a “one stop” shop for all your marketing needs; from buying media across the whole range of titles from the leaders in the field to planning a campaign to our top quality database. Market leading publications: Tell me more about: Farmers Weekly Dairy Update Crops Poultry World Farmers Weekly Interactive Product Selection Guide Find out which products will provide the best way to reach your target audience: more Direct Marketing The FW Group are able to offer you a one stop solution to all your Direct Marketing needs. more "); s1[12]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/","Farmers Weekly Introduction","","Advisers Readership Farmer Buying Choices Features List Rate Card Mechanical Data Classified Advertising Country Properties Vintage & Classic Merchant Focus Country Sport & Leisure Recruitment Advertising Rate Card Creative Opportunities Reprints e-prints Contacts Advertising Production Editorial Marketing Farmers Weekly Introduction As the number one farming publication, Farmers Weekly serves the whole agricultural industry, providing an informed weekly commentary on British agriculture. Farmers Weekly provides the latest news and topical technical information to help farmers manage their businesses more effectively – and is an excellent vehicle for advertisers to market their products and services. Circulation (ABC 1 July 02 – 30 June 03) 77,233 Target Audience Primary – Farmers Secondary – Advertisers, distributors and manufacturers in the UK agricultural market Distribution Channel Newstrade 59% Postal Subscriptions 41% (Paid Sales) To discuss advertising opportunities with Farmers Weekly, please contact your regional advertising representative Reasons to Advertise with Farmers Weekly The Highest Circulation More Farmers More Advisors Top Editorial All Buyers Most Influence Targeted Editorial More Advertising Proven Response Product Selection Guide more "); s1[13]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/","Dairy Update Introduction","","Specialist editorial with precise targeting Supplementing the coverage in Farmers Weekly, the Dairy Update provides specialist, professional and targeted editorial to meet the changing needs of the agricultural industry. The Dairy Update provides dedicated up-to-date information specifically aimed at large-scale dairy, beef and sheep farmers. Contractor update addresses the specific machinery and management information needs of contractors. The Dairy Update provides the ideal opportunity to promote your products or services to your customers in a dedicated editorial environment of practical management information when they are making buying decisions at specific times of the year."); s1[14]=new Array("http://www.farmersweeklygroup.co.uk/crops/","Crops & Premium Crops Introduction","","Crops is the leading specialist title for professional arable growers and their advisers with the aim of supplying the information that will help move arable businesses forward. Crops covers the entire range of arable issues; from seeds to software, machinery to markets and fungicides to fertilisers. This blend of information is delivered in a unique style that both informs and entertains but also helps the arable business cut costs, increase output and create new opportunities."); s1[15]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/","Poultry World Introduction","","Poultry World is the only dedicated paid for magazine serving the information needs of the commercial poultry industry. Its targeted editorial provides the specialist information poultry farmers need to make the right business decisions. The editorial covers all the relevant issues, including management, practical features, market trends, new product coverage and reports from major poultry exhibitions and conferences. Poultry World is rated extremely highly: all copies are paid for by our readers, whether subscribers or through their newsagents. So you know your advertising will reach the right audience for your products or services with little or no wastage."); s1[16]=new Array("http://www.farmersweeklygroup.co.uk/fwi/","Farmers Weekly Interactive Introduction","","Poultry World and Farmland Market – to offer a complete online solution for farming businesses. As the leading online provider of agricultural information Farmers Weekly Interactive is up-to-date and authoritative. Frequently updated news, pricing, weather and classified services combine with detailed arable, livestock, poultry and machinery sections to create the site of first choice for the agricultural sector. There is also a comprehensive range of business tools for farmers, farm managers and advisers, with active discussion forums for all areas of the industry to share experiences and expertise and discuss the hot topics of the day. Target Audience Farmers and farm managers and those in related industries responsible for planning and marketing, and those in companies providing financial and consultancy services to the agricultural market. Geographical coverage: UK and world-wide Frequency: Farmers Weekly Interactive is available 24 hours a day with updates throughout the day."); s1[17]=new Array("http://www.farmersweeklygroup.co.uk/product_selection_guide.htm","Product Selection Guide","","Welcome to the FW Group Product Selection Guide Click on the target audience you wish to reach for a list of the most suitable products and services for delivering this audience: Direct Marketing The FW Group are able to offer you a one stop solution to all your Direct Marketing needs."); s1[18]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/weeklymarket_adviser.htm","Weekly Market - Adviser Readership","","Farmers Weekly has more adviser readers than any other publication* 96%** of farmers have used a farm adviser in the last year.For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers. "); s1[19]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/weeklymarket_buying.htm","Weekly Market - Farmer Buying Choices","","Farmers Buying Choices It is Farmers Weekly that farmers turn to when they need advice or information and most importantly for the advertiser when they are making purchasing decisions. Farmers Weekly is the publication for the most reliable information on:"); s1[20]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/arable_adviser.htm","Arable Specialist - Adviser Readership","","Crops has more farm adviser readers than any other specialist arable publication.* Making the wrong decisions can significantly affect profitability and that’s why no fewer than 98% of cereal farmers** have taken advice within the last 12 months."); s1[21]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/weeklymarket_intro.htm","Weekly Market - Introduction","","Weekly Market Readership Leads The latest Agridata survey provides independent proof of our lead in readership. Whatever the size or sector you wish to target Farmers Weekly provides a clear lead over it’s nearest competitor."); s1[22]=new Array("http://www.farmersweeklygroup.co.uk/Readership_Data/arable_intro.htm","Arable Specialist - Introduction","","Arable Specialist Readership lead The latest Agridata survey provides independent proof of our lead in readership amongst cereal farmers."); s1[23]=new Array("http://www.farmersweeklygroup.co.uk/Market_Data/eds_comments.htm","Editors Comments","","Editors Comments European Overview by Philip Clark European agriculture is truly at a crossroads following last year’s reform the Common Agricultural Policy. Instead of trying to enforce the one-size-fits-all approach of the past, the new-look CAP provides member states with scope to go their own way. From the timing of when to apply the new policy (2005, 2006 or 2007), to the issue of how much to break the link with production (fully or partially), to the method of paying the future single farm payment (historic, flat rate or hybrid), different member states are doing different things. "); s1[24]=new Array("http://www.farmersweeklygroup.co.uk/Market_Data/market_stats.htm","Market Stats","","Market Statistics Farms and Farm Workers Since 1993, the total number of farms has decreased from 117137 to 99968 in 2003, which is a 15% decrease*. Since 1999, the number of full time farmers, partners, directors and spouses have decreased from 177,000 to 160,000 in 2003, a 10% decrease.** Over the same period, the number of full time farmers and workers have decreased from 271,000 to 230,000, a 15% decrease. These statistics have been provided by the A.E.A. For further information on the A.E.A, please visit www.aea.uk.com There are further statistics available on various aspects of the agricultural market from DEFRA. Please click here to view these statistics. "); s1[25]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_country.htm","Farmers Weekly - Country Properties","","Farmers Weekly Country Properties Are you selling rural properties? rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, Farmers Weekly Country Properties is published monthly within Farmers Weekly and provides a highly cost effective opportunity to market rural properties with land and country houses and cottages. Farmers Weekly has a circulation of 77,233 ( ABC July 2002 – June 2003) copies that are bought every week by those involved in agriculture and rural life."); s1[26]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_vintage.htm","Farmers Weekly - Vintage & Classic","","Farmers Weekly Vintage & Classic Are you a collector, restorer or an enthusiast? rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, Farmers Weekly Vintage and Classic is published monthly within Farmers Weekly and provides a highly cost effective opportunity to promote your business and market your vintage and classic farm equipment and countryside memorabilia. With a circulation of 77,233 ( ABC July 2002 – June 2003) Farmers Weekly provides a diverse audience of potential customers. Farmers Weekly Vintage and Classic – today’s marketplace for yesterdays treasures. "); s1[27]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_merchant.htm","Farmers Weekly - Merchant Focus","","Farmers Weekly Merchant Focus Are you a merchant targeting the agricultural market? rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, Farmers Weekly Merchant Focus is published monthly within Farmers Weekly and provides a highly cost effective opportunity to promote your business and market your vintage and classic farm equipment and countryside memorabilia."); s1[28]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_leisure.htm","Farmers Weekly - Country Sport & Leisure","","Farmers Weekly Country Sport & Leisure Are you selling sporting and leisure products to the rural community? rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, Farmers Weekly Country Sport & Leisure is published monthly within Farmers Weekly and provides a highly cost effective opportunity to market sporting and leisure products to our readers."); s1[29]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_ratecard.htm","Farmers Weekly - Rate Card","","rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, Rate Card Number of insertions: Double page spread 1/2 double page spread Full page Mini page 3/4 page Inside front cover Outside back cover Special Positions First spread Guaranteed position Inserts Single 4pp 6pp 8pp Stitched in Loose per "); s1[30]=new Array("http://www.farmersweeklygroup.co.uk/Classified/pw_ratecard.htm","Poultry World - Rate Card","","Poultry World Rate Card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, "); s1[31]=new Array("http://www.farmersweeklygroup.co.uk/Recruitment/farmersweekly.htm","Farmers Weekly","","Recruitment Farmers Weekly Appointments Advertising Rates "); s1[32]=new Array("http://www.farmersweeklygroup.co.uk/Direct_Marketing/dm_checklist.htm","FWG Database - Check List","","FW Group Database The mailing list you select is the most crucial factor in the success of your direct mail campaign. The FW Group database is built from the circulations of Farmers Weekly, Crops, Poultry World and Farmland Market along with directory and trade association sources. Extensive telemarketing is employed to build, check and verify the data to ensure we offer you a list that is the best available to the agricultural industry, a list you can trust to deliver. So confident are we in the quality of our list that we offer a 99% deliverability guarantee, with a full refund on rental and postage costs for any returns greater than 1%."); s1[33]=new Array("http://www.farmersweeklygroup.co.uk/Direct_Marketing/dm_ratecard.htm","FWG Database - Rate Card","","Conditions of Rental List must be despatched to a third party mailing house. A sample mailing piece must be supplied for publisher approval. Pre-payment is required for all new customers. rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, "); s1[34]=new Array("http://www.farmersweeklygroup.co.uk/Direct_Marketing/dm_email.htm","E-mail","","E-mail Email E-mails are a quick and easy way to generate leads. According to the FWi/DBT Internet Survey (2003), e-mail is considered by farmers as one of the most valuable benefits the internet has delivered. The FW Group are able to offer you an affordable and targeted medium to reach you specific target audience. Whether you want to reach specific: Sectors Farm Sizes Crop Types Livestock numbers the FW Group can provide you with the contacts to reach you target audience "); s1[35]=new Array("http://www.farmersweeklygroup.co.uk/Direct_Marketing/dm_intro.htm","FWG Database - Introduction","","Direct Mail The benefits of direct mail can be broadly summarised as:- Allows for a more detailed/complicated message to be communicated Allows a tightly defined audience to be selected Allows for a personalised messege Encourages direct response Is highly measurable By choosing your lists carefully you can ensure that your messages go directly to your target audience resulting in no wastage and a more cost effective campaign. "); s1[36]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/display.htm","Display","","Advertising Contacts Vic Bunby Advertisement Director Tel: 020 8652 4030 Fax: 020 8652 4043 Mobile: 07771 812990 vic.bunby@rbi.co.uk Southern Team Richard Bennett National and Southern Advertisement Manager Tel: 020 8652 4047 Fax 020 8652 4043 Mobile: 07889 823060 richard.bennett@rbi.co.uk Lawrence Drain Tel: 020 8652 4045 Fax: 020 8652 4043 Mobile: 07966 400934 lawrence.drain@rbi.co.uk Nicola Morley Tel: 020 8652 4044 Fax 020 8652 4043 Mobile: 07753 694695 nicola.morley@rbi.co.uk Midlands Team John Connor Midlands Advertisement Manager Tel: 024 7669 6502 Fax: 024 7669 6573 Mobile: 07771 730962 john.connor@rbi.co.uk Northern Team David Dennison Northern Advertisement Manager Tel: 0161 877 6399 Manager Fax: 0161 877 6288 Mobile: 07771 814704 david.dennison@rbi.co.uk Tom Harwood Tel: 0161 877 6399 Fax: 0161 877 6288 Mobile 07796 393756 tom.harwood@rbi.co.uk Sarah Haughey Tel: 0161 877 6399 Fax: 0161 877 6288 sarah.haughey@rbi.co.uk Charlotte Holloway Tel: 024 7669 6502 Fax: 024 7669 6573 Mobile: 07919 9328973 charlotte.holloway@rbi.co.uk"); s1[37]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/creativeopportunities.htm","Creative Opportunities","","Creative Opportunities Discuss your marketing plans with us and we will produce a sound, but creative package to help you achieve your objectives. Examples include: Special advertising options Additional opportunities over and above straight on the page advertising can include: Gatefolds Posters Belly bands Post-it notes Tip ons Custom publishing The FW Group, with many years of expertise in editorial, design and printing, can publish a whole range of items specifically for your company. Examples include: Posters Newsletters Guides For further information contact the sales team. Other Options Competitions Competitions allow your product or brand to be associated with the quality and respect of the particular FW Group magazine. There are many and varied competition opportunities which can represent excellent value for money. Sponsorship A limited number of sponsorship opportunities are available within the FW Group. For example the Crops Sponsored issues. "); s1[38]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/services_research.htm","Research","","Research Services Market Research is a highly effective tool that can Monitor performance Guide development of your company’s products and services Guide and quantify your advertising decisions Keep you one step ahead of your competitors Bespoke Research The FW Group has access to a team of experienced market research professionals who can for selected customers conduct bespoke research studies with guaranteed confidentiality. Typical studies include:- Market Study Research to help you develop your marketing strategy by assessing market behaviour, trends, opinions and factors influencing purchasing decisions Company and Brand Image Survey Research to help you understand the market’s perception of your company and brand by investigating market awareness and attitudes towards your company, products and competitors. Advertising Effectiveness Survey Research to help develop your future advertising campaigns by assessing recall of ads, measuring effectiveness of creative work and testing communication of your messages"); s1[39]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/eprints.htm","e-prints","","E-prints are a quick, easy and creative way to reproduce an article from a FW Group publication or an existing reprint. Customised e-prints can be used for a wide range of promotional opportunities. They can either be added to your website or used as an email attachment. E-prints are very flexible and can be supplied under a licensing agreement giving you the opportunity to specify the length of time you wish to use it. The fast turn around of an e-print means it can be posted on your website within hours. "); s1[40]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/schedule.htm","Schedule Analysis","","Schedule Analysis Do you ever wish that you could measure what level of coverage a particular combination of publications and insertions achieves amongst your target audience? Schedule analysis allows you to:- Judge the effectiveness of a media schedule amongst a particular target audience Determine the best possible combination of publications within the schedule This example shows that all media schedules will deliver almost your complete target market, with no discernable difference between them. Closer inspection however reveals that media schedule 3 will result in an advertisement being seen, on average 2.52 more times by the target audience than media schedule 1. Criteria used to measure the effectiveness of a media schedule Coverage:"); s1[41]=new Array("http://www.farmersweeklygroup.co.uk/Other_Services/reprints.htm","Reprints","","Reprints Are you making the most of your favourable press coverage from the FW Group? Favourable editorial coverage from one of the FW Group publications is one of the strongest marketing tools your business has at its disposal. Customised reprints can be used for a wide variety of promotional opportunities including: Sales literature Direct mail Exhibitions & conferences External and internal PR Product launches Distributor support Training material A reprint can be produced in the format which best suits your needs."); s1[42]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/classified.htm","Classified",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Classified Contacts Tel: 020 8652 3222 Fax: 020 8652 4832 020 8652 4695 Email: fwclassified@rbi.co.uk "); s1[43]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/editorial.htm","Editorial",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Farmers Weekly Editorial Contacts Editor Stephen Howe Tel: 020 8652 4912 stephen.howe@rbi.co.uk Deputy Editor Mike Stones Tel: 020 8652 4060 mike.stones@rbi.co.uk News Jonathan Riley Tel: 020 8652 4915 jonathan.riley@rbi.co.uk Business Robert Harris Tel: 020 8652 4934 Robert.harris@rbi.co.uk Europe Editor Philip Clarke Tel: 020 8652 4921 Philip.Clarke@rbi.co.uk Livestock Jonathan Long Tel: 020 8652 4935 jonathan.long@rbi.co.uk Arable & technical editor Charles Abel Tel: 020 8652 4923 charles.abel@rbi.co.uk Machinery Andy Collings Tel: 020 8652 4918 andy.collings@rbi.co.uk Features David Cousins Tel: 020 8652 4901 david.cousins@rbi.co.uk Farmlife Tessa Gates Tel: 020 8652 4929 tessa.gates@rbi.co.uk FW Group 3rd Floor Quadrant House Sutton Surrey SM2 5AS Crops Editorial Contacts Editor Charles Abel Tel: 020 8652 4923 Fax: 020 8652 8928 charles.abel@rbi.co.uk Deputy Editor Julian Gairdner Tel: 020 8652 4084 Fax: 020 8652 8928 julian.gairdner@rbi.co.uk Technical Writer Mike Abram Tel: 020 8652 4086 Fax: 020 8652 8928 mike.abram@rbi.co.uk Arable Editor – FWi Tom Allen-Stevens Tel: 020 8652 4082 Fax: 020 8652 8928 tom.allen-stevens@rbi.co.uk FW Group 3rd Floor Quadrant House Sutton Surrey SM2 5AS Poultry World Editorial Contacts Editor Graham Cruickshank Tel: 020 8652 4024 graham.Cruickshank@rbi.co.uk Business Ken Randall Tel: 020 8652 4022 Deputy Editor Richard Allison Tel: 020 8652 4020 Richard.Allison@rbi.co.uk FW Group 3rd Floor Quadrant House Sutton Surrey SM2 5AS Andrew Blake Tel: 020 8652 4924 Fax: 020 8652 8928 andrew.blake@rbi.co.uk Paul Spackman Tel: 020 8652 4082 Fax: 020 8652 8928 paul.spackman@rbi.co.uk Mike Abram Tel: 020 8652 4086 Fax: 020 8652 8928 mike.abram@rbi.co.uk "); s1[44]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/production.htm","Production",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Production Contacts Production Manager Alan Blagrove Tel: 020 8652 4851 Fax: 020 8652 8917 alan.blagrove@rbi.co.uk Traffic Controller Kim Wells Tel: 020 8652 4855 Fax: 020 8652 8917 kim.wells@rbi.co.uk Classified Production Contact Production Team Leader John Harris Tel: 020 8652 3222 Fax: 020 8652 4832 020 8652 4695 john.harris@rbi.co.uk "); s1[45]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/marketing.htm","Marketing",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Marketing Contacts Marketing Manager Mike Kellard Tel: 020 8352 4010 Fax: 020 8652 8986 mike.kellard@rbi.co.uk "); s1[46]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/regional_offices.htm","Regional Offices",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Regional Offices Head Office FW Group 3rd Floor Quadrant House Sutton Surrey SM2 5AS Northern Office FW Group 5th Floor Statham House Talbot Road Stretford Manchester M32 OFP Midlands Office FW Group National Agricultural Centre Stoneleigh Kenilworth Warwickshire CV8 2LZ "); s1[47]=new Array("http://www.farmersweeklygroup.co.uk/Contacts/printers.htm","Printers",""," Contacts Introduction Advertising Classified Editorial Production Marketing Regional Offices Printers Printers Farmers Weekly Helen Procter Polestar (Colchester) Ltd Newcomen Way Severalls Industrial Park Severalls Lane Colchester CO4 4TG Tel: 01206 224635 Fax: 01206 224629 Poultry World Gary Aldred Williams Press Cordwallis Works Clivemont Road Maidenhead Berks SL6 7BX Tel: 01628 622345 Fax: 01628 770648 Crops & Farmers Weekly Supplements Mick May Polestar (Colchester) Ltd Newcomen Way Severalls Industrial Park Severalls Lane Colchester CO4 4TG Tel: 01206 224614 Fax: 01206 224629 Dairy Update Matt Bowen Mansons Group Ltd 8 Porters Wood Valley Road Industrial Estate St Albans Herts AL3 6PZ Tel: 01727 848440 Fax: 01727 848460 "); s1[48]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/marketdata_eds.htm","Market Data - Editors Comments","","Sector Overview European Overview by Philip Clark European agriculture is truly at a crossroads following last year’s reform the Common Agricultural Policy. Instead of trying to enforce the one-size-fits-all approach of the past, the new-look CAP provides member states with scope to go their own way. From the timing of when to apply the new policy (2005, 2006 or 2007), to the issue of how much to break the link with production (fully or partially), to the method of paying the future single farm payment (historic, flat rate or hybrid), different member states are doing different things. The danger is that will lead to competitive distortions, both within countries and between countries. "); s1[49]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/marketdata_stats.htm","Market Data - Market Statistics","","Market Statistics Farms and Farm Workers Since 1993, the total number of farms has decreased from 117137 to 99968 in 2003, which is a 15% decrease*. Since 1999, the number of full time farmers, partners, directors and spouses have decreased from 177,000 to 160,000 in 2003, a 10% decrease.** Over the same period, the number of full time farmers and workers have decreased from 271,000 to 230,000 Please click here to view these statistics. "); s1[50]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/circulation.htm","Circulation","","Circulation 77,233 ABC July 2002 – June 2003 Farmers Weekly has the highest circulation in agriculture and is independently audited by the ABC To view our full ABC certificate, please click here Postal Subscriptions 41% Newstrade 59% Circulation Leadership Farmers Weekly provides the highest circulation in agriculture with a circulation lead of more than 46% over Farmers Guardian. Circulation Lead Farmers Weekly 77,233 +24,537 Farmers Guardian 52,696 Source: ABC July 2002 – June 2003 For the advertiser, these independently audited figures provides clear evidence that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers. "); s1[51]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/readershipdata_farmer.htm","Readership Data - Farmer Readership","","Farmer Readership Readership Leads The latest Agridata survey provides independent proof of our lead in readership. Whatever the size or sector you wish to target Farmers Weekly provides a clear lead over it’s nearest competitor. (Please click on the links for further information)"); s1[52]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/readershipdata_advisers.htm","Readership Data - Advisers Readership","","Adviser Readership (including Contractors) Farmers Weekly has more adviser readers than any other publication* 96%** of farmers have used a farm adviser in the last year."); s1[53]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/readershipdata_choices.htm","Readership Data - Farmer Buying Choices","","Farmers Buying Choices It is Farmers Weekly that farmers turn to when they need advice or information and most importantly for the advertiser when they are making purchasing decisions. Farmers Weekly is the publication for the most reliable information on:- Tractor Purchases 4 wheel drive purchases Farm machinery purchases Tyres and wheels purchases Herbicide Purchases Fungicide Purchases Fertiliser Purchases Seed Purchases Wormers or Vaccine Purchases Animal Feed Purchases Artificial Insemination Services Financial Services Purchases Computer Hardware Computer Software Computer Services Tractor Purchases"); s1[54]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/features_list.htm","Features List","","Features & Supplements List Features Supplement January Jan 2 Spring Seeds LAMMA Jan 9 Jan 16 Crop Nutrition Jan 23 Country Car Jan 30 Power Farming February Feb 6 Lambing Special Feb 13 Spring Herbicides Feb 20 Country Car + Precision Farming Arable Focus Feb 27 Power Farming + Fungicides March Mar 5 Potato Agronomy + Livestock Identification Grass & Forage Mar 12 Processing Mar 19 Farm Women’s Club + Country Car Anti-Parasitic Mar 26 Composting + Grass & Forage Establishment + Power Farming Farm Buildings April Apr 2 Part-Time Farming + Regional Food Apr 9 Footcare Special Tractors & Tyres Apr 16 Careers in the Countryside + Muck Handling Apr 23 Country Car + EU Enlargement Grass Machinery (Scotgrass) Apr 30 Power Farming + Pig & Poultry Preview May May 7 Grain Marketing + Northern Ireland + Irrigation May 14 May 21 Pig & Poultry Fair Report + Country Car May 28 South West Focus + Garden Special (inc Chelsea Flower Show) + Power Farming June Jun 4 South-East Focus Cereals 2004 Jun 11 East Anglian Focus + Grain Storage Jun 18 Milking Parlous + Country Car + Highland Preview Jun 25 Scottish Focus + Power Farming + Cereals Event Report Royal Show July Jul 2 Transport Special + Yorkshire Show + Potato Seed Jul 9 Game Fair Preview + Royal Welsh Preview + North East Focus Seeds Jul 16 Welsh Focus + Sugar Beet Sheep 2004 Jul 23 Country Car Beef Expo 2004 Jul 30 Power Farming August Aug 6 Contractor + Crops Establishment + Sheep 2004 Report Aug 13 Beef 2004 Report Herbicides Aug 20 Country Car Arable Focus Aug 27 Power Farming Tillage Sept Sep 3 North West Focus + Pest Control Sep 10 Root Harvesting + College Focus Dairy Event Sep 17 Combine Harvesters + Tenant Farming + Country Car Irish Ploughing Sep 24 Irish Special + ATV’s + Dairy Event Report + Power Farming October Oct 1 British Ploughing Oct 8 Materials Handling Oct 15 Farm Staff + Health, Safety & Hygiene Oct 22 Country Car + Milk Business Oct 29 Power Farming + Organic Arable November Nov 5 National Primestock Review Nov 12 Scottish Winter Fair Preview + Pedigree Special + Christmas Ideas + Non-Food Crops Agriscot Nov 19 Personal Finance + Country Car Smithfield Nov 26 Welsh Winter Fair Preview + Power Farming + Smithfield Preview December Dec 3 Woodland Management + Smithfield Report Dec 10 Farm Insurance + New Varieties Dec 17 Vintage & Classic Machinery Dec 24 Country Car Dec 31 Spring Seeds + Power Farming Farm Finance "); s1[55]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/ratecard.htm","Rate Card","","Rate Card Number of insertions rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, 4 col / mono (Costs in £) Double page spread 1/2 double page spread Full page Mini page 3/4 page 1/2 page 1/4 page 1/8 page Covers (including 4 colour) Inside front cover Outside back cover Special Positions First spread Guaranteed position Inserts Single 4pp 6pp 8pp Stitched in Loose per"); s1[56]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/mechanical_data.htm","Mechanical Data","","Market Stats Circulation Readership Data Farmer Readership Advisers Readership Farmer Buying Choices Features List Rate Card Mechanical Data Classified Advertising Country Properties Vintage & Classic Merchant Focus Country Sport & Leisure Recruitment Advertising Rate Card Creative Opportunities Reprints e-prints Contacts Advertising Production Editorial Marketing Mechanical Data FACING MATTER Type Area Bleed Trim Double page spread Rate Card Number of insertions 4 col / mono (Costs in £) Double page spread 1/2 double page spread Full page Mini page 3/4 page 1/2 page 1/4 page 1/8 page Covers (including 4 colour) Inside front cover Outside back cover Special Positions First spread Guaranteed position Inserts Single 4pp 6pp 8pp Stitched in Loose per FILM SPECIFICATION Colour Positives, emulsion side down, right reading, Screen 133 colour #54 metric Mono Positives, emulsion side down, right reading, Screen 120 mono #40 metric ELECTRONIC SPECIFICATION Disc Specification File's can be accepted on: Floppy Disc, Compact Disc, 1.3GB / 600MB 5.25" Optical disk. Which must all be Macintosh compatible in any of the following applications: Quark, Pagemaker, Freehand, Illustrator, Photoshop. All fonts must be taken from Adobe or Bitstream Libraries. If you wish to supply as PC it must be saved as EPS. ISDN Specification All ISDN adverts go to JJ's Typograhics on 01702 460058 Filename or number must start FW Please send hard copy on Fax to 020 8652 8917 clearly stating the whole filename. ISDN must be compatible with 4-Sight or Transfile. Publication Dates Weekly: Fridays Copy Dates Mono 10 days preceding publication date Colour 18 days preceding publication date Cancellation Mono 30 days preceding publication date Colour 5 months preceding publication date "); s1[57]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/classified_country.htm","Classified - Country Properties","","Farmers Weekly Country Properties Are you selling rural properties? Farmers Weekly Country Properties is published monthly within Farmers Weekly and provides a highly cost effective opportunity to market rural properties with land and country houses and cottages."); s1[58]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/classified_vintage.htm","Classified - Vintage & Classic","","Farmers Weekly Vintage & Classic Are you a collector, restorer or an enthusiast? Farmers Weekly Vintage and Classic is published monthly within Farmers Weekly and provides a highly cost effective opportunity to promote your business and market your vintage and classic farm equipment and countryside memorabilia. With a circulation of 77,233 ( ABC July 2002 – June 2003) Farmers Weekly provides a diverse audience of potential customers. Farmers Weekly Vintage and Classic – today’s marketplace for yesterdays treasures. "); s1[59]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/classified_merchant.htm","Classified - Merchant Focus","","Farmers Weekly Merchant Focus Are you a merchant targeting the agricultural market? Farmers Weekly Merchant Focus is published monthly within Farmers Weekly and provides a highly cost effective opportunity to promote your business and market your vintage and classic farm equipment and countryside memorabilia. With a circulation of 77,233 ( ABC July 2002 – June 2003) Farmers Weekly provides a diverse audience of potential customers. Farmers Weekly Vintage and Classic – today’s marketplace for yesterdays treasures."); s1[60]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/classified_sport.htm","Classified - Country Sport and Leisure","","Farmers Weekly Country Sport & Leisure Are you selling sporting and leisure products to the rural community? Farmers Weekly Country Sport & Leisure is published monthly within Farmers Weekly and provides a highly cost effective opportunity to market sporting and leisure products to our readers. With a circulation of 77,233 ( ABC July 2002 – June 2003) Farmers Weekly provides an audience of those involved in agriculture and rural life who have a real interest in sporting and leisure activities."); s1[61]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/recruitment_ad_rates.htm","Recruitment Advertisement Rates","","Farmers Weekly Appointments Advertising Rates rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, £42.50 scc (Minimum 10cm) Full colour £9.00 per scc Spot Colour £4.50 per scc effective 1st January 2004 Farmers Weekly Job Opportunities Advertisement Rates £28.50 scc (Minimum 3cc) Full colour £9.00 per scc Spot Colour £4.50 per scc effective 1st January 2004 How to Book Your Ad Tel: 020 8652 3222 Fax: 020 8652 4832 020 8652 4695 Email: fwclassified@rbi.co.uk Opening Hours"); s1[62]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/creativeopportunities.htm","Creative Opportunities - Introduction","","Creative Opportunities Discuss your marketing plans with us and we will produce a sound, but creative package to help you achieve your objectives. Examples include: Special advertising options Additional opportunities over and above straight on the page advertising can include: Gatefolds Posters Belly bands Post-it notes Tip ons Custom publishing The FW Group, with many years of expertise in editorial, design and printing, can publish a whole range of items specifically for your company. Examples include: Posters Newsletters Guides For further information contact please contact your regional advertisement representative. Other Options Competitions Competitions allow your product or brand to be associated with the quality and respect of the particular FW Group magazine. There are many and varied competition opportunities which can represent excellent value for money. Sponsorship A limited number of sponsorship opportunities are available within the FW Group. For example the Crops Sponsored issues. "); s1[63]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/eprints.htm","FW Template","","E-prints are a quick, easy and creative way to reproduce an article from a FW Group publication or an existing reprint. Customised e-prints can be used for a wide range of promotional opportunities. They can either be added to your website or used as an email attachment. E-prints are very flexible and can be supplied under a licensing agreement giving you the opportunity to specify the length of time you wish to use it. The fast turn around of an e-print means it can be posted on your website within hours"); s1[64]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/dairyupdate.htm","Dairy Update","","Dairy Update Farming is becoming more and more professional. Breeding and animal health advances are having a greater impact as pressure on output prices is resulting in a greater emphasis on reducing input costs. Dairy Update provides dedicated up-to-date information specifically aimed at largescale dairy farmers. It provides information to help them make the right decisions – and help them keep their farms profitable "); s1[65]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/sheepupdate.htm","Sheep Update","","Sheep Update Farming is becoming more and more professional. Breeding and animal health advances are having a greater impact as pressure on output prices is resulting in a greater emphasis on reducing input costs. Sheep Update provides dedicated up-to-date information specifically aimed at largescale sheep farmers at specific times of the year. It provides information to help them make the right decisions – and help them keep their farms profitable. Circulation The circulation of Sheep Update is carefully selected to deliver the highest spending sectors of the dairy market. Distribution 10,000 largest Sheep Farms - from FWG database "); s1[66]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/beefupdate.htm","Beef Update","","Beef Update Farming is becoming more and more professional. Breeding and animal health advances are having a greater impact as pressure on output prices is resulting in a greater emphasis on reducing input costs. Beef Update provides dedicated up-to-date information specifically aimed at largescale beef farmers at specific times of the year"); s1[67]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/contractor_intro.htm","Contractor Update","","Contractor Update More farmers, as a result of the need to reduce costs, are buying in services from specialist contactors. Contractors have particular machinery needs, often for big, powerful and flexible machinery and therefore require specialist information to help them make the right purchasing decisions. Contractor Update addresses the specific machinery and management information needs of this important group"); s1[68]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/ratecard.htm","Rate Card","","Rate Card Number of insertions: rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, 1 2 2 (Costs in £) Front cover 3045 2809 2576 Whole Page 1639 1522 1406 Mini Page 1311 1217 1125 Half Page 995 936 879 Quarter Page 585 556 527 Eigth Page 351 321 294 Colour 4 Colour 585 extra 3 Colour 516 extra 2 Colour 234 extra All rates exclusive of VAT. Effective July 2003 All advertisement subject to standard terms and conditions. "); s1[69]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/creativeopportunities.htm","Creative Opportunities","","Creative Opportunities Discuss your marketing plans with us and we will produce a sound, but creative package to help you achieve your objectives. Examples include: Special advertising options Additional opportunities over and above straight on the page advertising can include: Gatefolds Posters Belly bands Post-it notes Tip ons Custom publishing The FW Group, with many years of expertise in editorial, design and printing, can publish a whole range of items specifically for your company. Examples include: Posters Newsletters Guides For further information contact the sales team. Other Options Competitions Competitions allow your product or brand to be associated with the quality and respect of the particular FW Group magazine. There are many and varied competition opportunities which can represent excellent value for money. Sponsorship A limited number of sponsorship opportunities are available within the FW Group. For example the Crops Sponsored issues. "); s1[70]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/eprints.htm","e-prints","","E-prints are a quick, easy and creative way to reproduce an article from a FW Group publication or an existing reprint. Customised e-prints can be used for a wide range of promotional opportunities. They can either be added to your website or used as an email attachment. E-prints are very flexible and can be supplied under a licensing agreement giving you the opportunity to specify the length of time you wish to use it. The fast turn around of an e-print means it can be posted on your website within hours"); s1[71]=new Array("http://www.farmersweeklygroup.co.uk/crops/marketdata_eds.htm","Market Data - Editors Comments","","Editors Comments European Overview by Philip Clark European agriculture is truly at a crossroads following last year’s reform the Common Agricultural Policy. Instead of trying to enforce the one-size-fits-all approach of the past, the new-look CAP provides member states with scope to go their own way. From the timing of when to apply the new policy (2005, 2006 or 2007), to the issue of how much to break the link with production (fully or partially), to the method of paying the future single farm payment (historic, flat rate or hybrid), different member states are doing different things. The danger is that will lead to competitive distortions, both within countries and between countries."); s1[72]=new Array("http://www.farmersweeklygroup.co.uk/crops/marketdata_stats.htm","Market Data - Market Statistics","","Market Statistics Farms and Farm Workers Since 1993, the total number of farms has decreased from 117137 to 99968 in 2003, which is a 15% decrease"); s1[73]=new Array("http://www.farmersweeklygroup.co.uk/crops/circulation.htm","Circulation","","Circulation In the specialist arable market Crops has a clear lead over its specialist competitor, Arable Farming. The latest ABC audited figures show that Crops circulated on average 22% more copies than Arable Farming during the period"); s1[74]=new Array("http://www.farmersweeklygroup.co.uk/crops/readershipdata_farmer.htm","Readership Data - Farmer Readership","","Arable Farmer Readership Readership lead The latest Agridata survey provides independent proof of our lead in readership amongst cereal farmers. (Please click on the links for further information) 40+ Ha Cereals 100+ Ha Cereals"); s1[75]=new Array("http://www.farmersweeklygroup.co.uk/crops/readershipdata_advisers.htm","Readership Data - Advisers Readership","","Adviser Readership (including Contractors) Crops has more farm adviser readers than any other specialist arable publication.* Making the wrong decisions can significantly affect profitability and that’s why no fewer than 98% of cereal farmers** have taken advice within the last 12 months"); s1[76]=new Array("http://www.farmersweeklygroup.co.uk/crops/premiums.htm","Premiums","","Premium Crops Premium Crops focus on a highly specialised arable audience. Three issues a year are sent to the largest 10,000 arable businesses in the UK"); s1[77]=new Array("http://www.farmersweeklygroup.co.uk/crops/premiumcropssupp.htm","Premium Crops Supplements","","Premium Crops Supplements Premium Crops supplements target growers of sugar beet, potatoes and oilseed rape. The editorial is tailored specifically for the growers of each product and provides an ideal, highly targeted medium for your advertising with minimal wastage."); s1[78]=new Array("http://www.farmersweeklygroup.co.uk/crops/features_list.htm","Features List","","Features List Supplement Special Feature Machinery January Jan 17 (P) Spring crops Web Guide Stone/Clod Separators Workshop special + On farm servicing inc Health +Safety Jan 31 Fertiliser (inc soil sampling) Computer Chat Focus on Europe Fertiliser Spreaders February Feb 14 Cereal Herbicides (inc tables) PGR Buyers guide ATV’s Contracting (1) spring work inc rates Feb 28 Tank Mix 2004 Cereal Fungicides (tables) Potato & Sugar beet establishment Tractors (Wheels & Tyres) March Mar 13 T0 Inputs (inc fungicides, pgr +N) Beet weed control Sprayers & Nozzles Precision Farming Mar 27 T1 Sprays Potato weed control Cultivators April Apr 10 Premium Oilseeds Potato blight Materials Handling Apr 24 Premium Potatoes Computer Chat (e-IACS) Sprayers May May 8 T2 Sprays Cultivators May 17 (P) Gearing up for harvest-storage/trailers/hire Finance Novel Crops Grain Drying, Handling & Storage May 22 Sprays & Sprayers T3 Sprays Sprayers June June 5 Premium Sugar Beet Cereals 2004 preview (inc variety previews) Computer Chat (market tools) Cereals Preview: Arable Machinery and Tractors June 19 Cereals 2004 Report Wheels & Tyres +Cereals 04 machinery July Jul 03 Autumn Seeds (tables) New CAP Regime Harvest planning (store cleaning) Ploughs & Presses Contractor(Autummn work inc rates) Jul 17 Seed Treatments (tables) +Distributor open day reports Balers Jul 31 OSR establishment Hedge Cutters August Aug 14 (P) Seeds OSR Herbicides (tables) Slug pellet buyers guide Drills September Sept 4 Cereal Herbicide (tables) Pre-em strategies Tillage Event Preview Potato and sugar beet harvesting Sept 18 Post- em grassweed control:1 Combines October Oct 2 Post-em grassweed control:2 Tractors Tillage Event report Oct 16 Fertiliser Spreaders November Nov 13 Smithfield preview Combines December Dec 11 2004 Rec. List Cereals/OSR Smithfield 04 report BCPC report Grain Drying Handling & Storage "); s1[79]=new Array("http://www.farmersweeklygroup.co.uk/crops/ratecard.htm","Rate Card","","Rate Card Number of insertions rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, 4 col / mono (Costs in £) Double page spread 1/2 double page spread Full page Mini page 3/4 page 1/2 page 1/4 page 1/8 page Covers (including 4 colour) Inside front cover Outside back cover Special Positions First spread Guaranteed position Inserts Single 4pp 6pp 8pp Stitched in Loose per"); s1[80]=new Array("http://www.farmersweeklygroup.co.uk/crops/mechanicaldata.htm","Mechanical Data","","Mechanical Data FACING MATTER Type Area Bleed Trim Double page spread 271 x 398 303 x 426 297 x 420 Page 271 x 190 303 x 213 297 x 210 Mini page 180 x 141 1/2 page vertical 271 x 93 303 x 107 297 x 104 1/2 page horizontal 132 x 190 147 x 213 144 x 210 1/4 page vertical 132 x 93 1/4 page horizontal 64 x 190 1/8 page vertical 64 x 93 FILM SPECIFICATION Colour Positives, emulsion side down, right reading, Screen 133 colour #54 metric Mono Positives, emulsion side down, right reading, Screen 120 mono #40 metric FILM SPECIFICATION Disc Specification File's can be accepted on: Floppy Disc, Compact Disc, 1.3GB / 600MB 5.25" Optical disk. Which must all be Macintosh compatible in any of the following applications: Quark, Pagemaker, Freehand, Illustrator, Photoshop. All fonts must be taken from Adobe or Bitstream Libraries. If you wish to supply as PC it must be saved as EPS. ISDN Specification All ISDN adverts go to JJ's Typograhics on 01702 460058 Filename or number must start FW Please send hard copy on Fax to 020 8652 8917 clearly stating the whole filename. ISDN must be compatible with 4-Sight or Transfile. Copy Dates Two weeks preceding publication date for mono and colour Cancellation Mono 30 days preceding publication date Colour 12 weeks preceding publication date "); s1[81]=new Array("http://www.farmersweeklygroup.co.uk/crops/creativeopportunities.htm","Creative Opportunities - Special Advertising","","Creative Opportunities Discuss your marketing plans with us and we will produce a sound, but creative package to help you achieve your objectives. Examples include: Special advertising options Additional opportunities over and above straight on the page advertising can include: Gatefolds Posters Belly bands Post-it notes Tip ons Custom publishing The FW Group, with many years of expertise in editorial, design and printing, can publish a whole range of items specifically for your company. Examples include: Posters Newsletters Guides Other Options Competitions Competitions allow your product or brand to be associated with the quality and respect of the particular FW Group magazine. There are many and varied competition opportunities which can represent excellent value for money. Sponsorship A limited number of sponsorship opportunities are available within the FW Group. For example the Crops Sponsored issues. "); s1[82]=new Array("http://www.farmersweeklygroup.co.uk/crops/eprints.htm","e-prints","","E-prints are a quick, easy and creative way to reproduce an article from a FW Group publication or an existing reprint. Customised e-prints can be used for a wide range of promotional opportunities. "); s1[83]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/circulation.htm","Circulation","","Poultry World Circulation With an ABC independently audited circulation of 4495 (ABC July 02 – June 03) Poultry World is a fully paid for magazine with copies sold on subscription and through newsagents. To view the full ABC certificate, please click here The figures on the map below show the circulation breakdown by region. Total UK 4516 Figures are based on the audit issue of 29th May 2003. "); s1[84]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/features_list.htm","Features List","","Features List January Prospects and legislation affecting the industry in 2004/5 Northern Ireland tour/Mac Fresh Eggs February 25th Poultry People Directory 2004/5 Turkey market trends and prospects March Focus on eggs including niche markets Foodex Meatex (14/17 March) preview and processing equipment April Health & Hygiene number and 30th Disease Directory Vaccine update and Health and Hygiene products/services suppliers Better biosecurity articles May British Pig & Poultry Fair (13/14 May) preview Poultry World Innovation Awards entries June British Pig & Poultry Fair report Poultry World Innovation Award winners July Focus on chicken including niche markets August 41st International Directory 2004/5 September EU & UK Facts & Forecasts NFU/Poultry World Broiler & Breeder Conference programme (October) October Feed focus Feeding for performance EuroTier Show (9/12 November) preview November Poultry Industry Conference, Blackpool, number (7/8 November) Turkeys for Christmas International Egg Commission conference report December Poultry Industry Conference report EuroTier Show report "); s1[85]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/ratecard.htm","Rate Card","","Rate Card Number of insertions rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, 4 col / mono (Costs in £) Double page spread 1/2 double page spread Full page Mini page 3/4 page 1/2 page 1/4 page 1/8 page Covers (including 4 colour) Inside front cover Outside back cover Special Positions First spread Guaranteed position Inserts Single 4pp 6pp 8pp Stitched in Loose per"); s1[86]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/mechanicaldata.htm","Mechanical Data","","Mechanical Data FACING MATTER Type Area Bleed Trim Double page spread 312 x 470 341 x 494 333 x 488 Magazine Spread 194 x 284 Page 312 x 228 341 x 247 333 x 244 1/2 page spread 155 x 470 Triple column 312 x 135 1/2 page upright 312 x 110 1/2 page across 155 x 228 Double column 312 x 88 1/4 page upright 155 x 110 1/4 page across 77 x 228 1/2 double column 155 x 88 Single column 312 x 42 1/2 single column 155 x 42 Magazine solus 194 x 135 FILM SPECIFICATION Colour Positives, emulsion side down, right reading, Screen 133 colour #54 metric Mono Positives, emulsion side down, right reading, Screen 120 mono #40 metric Publication Dates 1st Friday of the month Copy Dates 21 days preceding publication date Cancellation Mono 30 days preceding publication date Colour 12 weeks preceding publication date Product Selection Guide more "); s1[87]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/creativeopportunities.htm","Creative Opportunities - Special Advertising","","Creative Opportunities Discuss your marketing plans with us and we will produce a sound, but creative package to help you achieve your objectives. Examples include: Special advertising options Additional opportunities over and above straight on the page advertising can include: Gatefolds Posters Belly bands Post-it notes Tip ons Custom publishing The FW Group, with many years of expertise in editorial, design and printing, can publish a whole range of items specifically for your company. Examples include: Posters Newsletters Guides Other Options Competitions Competitions allow your product or brand to be associated with the quality and respect of the particular FW Group magazine. There are many and varied competition opportunities which can represent excellent value for money. Sponsorship A limited number of sponsorship opportunities are available within the FW Group. For example the Crops Sponsored issues. "); s1[88]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/classifiedad.htm","Classified Advertising","","Poultry World Classified Where poultry farmers buy and sell Poultry World provides a national marketplace for those looking to buy or sell in the poultry sector of agriculture. Whether you are selling a farm or ventilation, advertising an incinerator or security your customers will be looking in Poultry World."); s1[89]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/eprints.htm","e-prints","","E-prints are a quick, easy and creative way to reproduce an article from a FW Group publication or an existing reprint. Customised e-prints can be used for a wide range of promotional opportunities. They can either be added to your website or used as an email attachment. E-prints are very flexible and can be supplied under a licensing agreement giving you the opportunity to specify the length of time you wish to use it"); s1[90]=new Array("http://www.farmersweeklygroup.co.uk/fwi/marketdata.htm","Market Data","","Use of PC's Access to PC’s amongst farmers is growing. The latest Agridata survey shows that: 59% of farmers have access to a PC 46% of farmers use their PC for farm business services Source: Agridata 2003. Base 20+ Ha (Crops & Grass) Internet Access Along with PC access, internet access is also increasing. 88% of farmers who have access to a PC also have access to the internet. Of those farmers, 76% use the internet for farm business purposes."); s1[91]=new Array("http://www.farmersweeklygroup.co.uk/fwi/usagedata.htm","Usage Data","","Usage Data Access to PC’s and the Internet amongst farmers is growing 23% of all farmers use agricultural on-line information services Farmers Weekly Interactive has the highest unprompted awareness of any web site specifically related to the agricultural industry"); s1[92]=new Array("http://www.farmersweeklygroup.co.uk/fwi/registrations.htm","FWi Registrations","","FWi Registrations Advertising Opportunities Mechanical Data Contacts Advertising Production Editorial Marketing FWi Registrations Registrations for the month of Since the re-design and re-development in January 2002, registrations to Farmers Weekly Interactive have grown significantly. To view the actual figures, please click on the graph"); s1[93]=new Array("http://www.farmersweeklygroup.co.uk/fwi/advertisingopportunities.htm","Advertising Opportunities","","Advertising Opportunities Farmers Weekly Interactive offers a number of different advertising opportunities for the advertiser. Banner Advert - A strip at the top of the page that can include animation, rotate or be programmed to show a different message each time a user sees the page. It can link to a page behind or direct to your site. Banner Size: 60x468 Pixels Panel Advert - A box at the top of the page that can include animation, rotate or be programmed to show a different message each time a user sees the page. It can link to a page behind or direct to your site. Size: Panel 60 x 90 Pixels Button - Simple, static icon/logo with a link from our site to your site. Size: Button 40 x 100 Pixels Pop up Box - A box which appears when you enter the site or a specific page within the site that can include animation, rotate or be programmed to show a different message each time a user sees the page. It can link to a page behind or direct to your site. Size: We accept all sizes for pop up boxes but the typical size is 250x250 pixels Click here for an example. Skyscraper Advert - A strip along the right hand side of the page that can include animation, rotate or be programmed to show a different message each time a user sees the page. It can link to a page behind or direct to your site. Skyscraper Size: 120x600 pixels Click here for an example. For more information on advertising opportunities on Farmers Weekly Interactive, please contact your regional sales representative. Additional Advertising Opportunities In addition to the standard advertising opportunities, advertisers can make the most of Farmers Weekly Interactive with other options including: Sponsorship panel – Farmers Weekly Interactive offers a range of sponsorship opportunities, alongside events, competitions and key sections on the site. Contact your regional sales representative to discuss the full range of the opportunities. Click here for an example. News Feeds – a flexible package for adding value and attracting the online audience. Content can be provided for specific sectors of the market for inclusion on your own company website. E-mail – with e-mail now an integral part of business communications, Farmers Weekly Interactive’s e-mail services provide a vehicle for your marketing messages. For more information, please click here. Competitions and online research – Farmers Weekly Interactive allows you to make the most of the interactive nature of the internet through using out client sponsored competitions and research tools"); s1[94]=new Array("http://www.farmersweeklygroup.co.uk/fwi/mechanicaldata.htm","Mechanical Data","","Mechanical Data Supplying Creative For FWi All Copy is to be supplied as .gif files The Maximum file size we can accept is 38k but would ideally like the file to be no bigger than 20k. "); s1[95]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/marketdata_intro.htm","Market Data - Introduction","","Overview of Agriculture by Stephen Howe, Editor Farmers Weekly Farming threats and opportunities are combining to make 2004 a watershed year for UK producers. As the industry comes to terms with the impact of CAP reform, plus the full implications of EU enlargement and the technical challenges of farming, there’s never been a greater need for independent information designed to help UK farmers run their businesses even more effectively"); s1[96]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/readershipdata_intro.htm","Readership Data - Introduction","","Readership Data Agridata, Agribus and the Farm Adviser Survey provide independent proof that Farmers Weekly provides the best opportunity for you – the advertiser - to reach your target audience. The data is essential when it comes to planning your advertising schedule – if you don’t advertise with the market leading publications "); s1[97]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/classified_ad_intro.htm","Classified Advertising","","Farmers Weekly Classified The place where farmers buy and sell. Farmers Weekly provides a national marketplace for those looking to buy or sell in agriculture. Whether you are selling a tractor or a farm, advertising an auction or livestock your customers will be looking in Farmers Weekly. Put your products and services for sale in Farmers Weekly Classified and you will reach the biggest possible audience in a section used by 99% of our farmer readers"); s1[98]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/recruitment_ad_intro.htm","Recruitment Advertising","","Farmers Weekly Recruitment If you need to recruit staff, you want to find the best person for the job…in the shortest possible time…in the most effective way. Farmers Weekly provides the best place for your recruitment advertising by providing a marketplace where job seekers turn when looking for a new job as they know it’s where they will find the biggest number of job opportunities"); s1[99]=new Array("http://www.farmersweeklygroup.co.uk/farmersWeekly/reprints.htm","Reprints","","Reprints Are you making the most of your favourable press coverage from the FW Group? Favourable editorial coverage from one of the FW Group publications is one of the strongest marketing tools your business has at its disposal. Customised reprints can be used for a wide variety of promotional opportunities including: Sales literature Direct mail Exhibitions & conferences External and internal PR Product launches Distributor support Training material A reprint can be produced in the format which best suits your needs. It can be published on its own, with your company logo or as part of a special brochure with the magazine or your own front cover and any other company information you may want to include. Our Reprints team will be glad to suggest ideas of how to maximise the benefit from a reprint or to discuss your requirements.r "); s1[100]=new Array("http://www.farmersweeklygroup.co.uk/crops/marketdata_intro.htm","Market Data","","Overview of Agriculture by Stephen Howe, Editor Farmers Weekly Farming threats and opportunities are combining to make 2004 a watershed year for UK producers. As the industry comes to terms with the impact of CAP reform, plus the full implications of EU enlargement and the technical challenges of farming, there’s never been a greater need for independent information designed to help UK farmers run their businesses even more effectively"); s1[101]=new Array("http://www.farmersweeklygroup.co.uk/crops/readershipdata_intro.htm","Readership Data - Introduction","","Readership Data Agridata, Agribus and the Farm Adviser Survey provide independent proof that for the advertiser who is targeting the arable market, who wants their advertisement to be amongst dedicated specialist arable editorial, Crops will provide the best opportunity to be seen by more of your potential customers. The surveys also show that Crops provides much more than a higher readership – rated number one on a whole series of arable topics. Crops is where more arable farmers turn when they are making buying decisions"); s1[102]=new Array("http://www.farmersweeklygroup.co.uk/crops/reprints.htm","Reprints - e-prints","","Reprints Are you making the most of your favourable press coverage from the FW Group? Favourable editorial coverage from one of the FW Group publications is one of the strongest marketing tools your business has at its disposal. Customised reprints can be used for a wide variety of promotional opportunities including: Sales literature Direct mail Exhibitions & conferences External and internal PR Product launches Distributor support Training material "); s1[103]=new Array("http://www.farmersweeklygroup.co.uk/updateSeries/reprints.htm","Reprints - e-prints","","Reprints Are you making the most of your favourable press coverage from the FW Group? Favourable editorial coverage from one of the FW Group publications is one of the strongest marketing tools your business has at its disposal. Customised reprints can be used for a wide variety of promotional opportunities including: Sales literature Direct mail Exhibitions & conferences "); s1[104]=new Array("http://www.farmersweeklygroup.co.uk/poultryWorld/reprints.htm","Reprints","","Reprints Are you making the most of your favourable press coverage from the FW Group? Favourable editorial coverage from one of the FW Group publications is one of the strongest marketing tools your business has at its disposal. Customised reprints can be used for a wide variety of promotional opportunities including: Sales literature Direct mail Exhibitions & conferences External and internal PR Product launches Distributor support "); s1[105]=new Array("http://www.farmersweeklygroup.co.uk/Classified/fw_intro.htm","Farmers Weekly - Introduction","","Farmers Weekly Classified The place where farmers buy and sell. Farmers Weekly provides a national marketplace for those looking to buy or sell in agriculture. Whether you are selling a tractor or a farm, advertising an auction or livestock your customers will be looking in Farmers Weekly. Put your products and services for sale in Farmers Weekly Classified and you will reach the biggest possible audience in a section used by 99% of our farmer readers. You can be assured that farmers rate Farmers Weekly Classified as providing the best coverage of classified advertisements. rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, "); s1[106]=new Array("http://www.farmersweeklygroup.co.uk/Classified/pw_intro.htm","Poultry World - Introduction","","Poultry World Classified Where poultry farmers buy and sell Poultry World provides a national marketplace for those looking to buy or sell in the poultry sector of agriculture. Whether you are selling a farm or ventilation, advertising an incinerator or security your customers will be looking in Poultry World. Put your products and services for sale in Poultry World Classified and you know that you will reach the right audience in the right editorial environment in the most cost effective way. Turn our readers into your customers by placing your advertisement in Poultry World Classified. rate card, rates, prices, cost, costs, charges, charge, amount, fee, fees, premium, tariff, ");var sb=0;var sc=1;var sd=2;var se=3;var sf=4;var sg=5;var sh=6;var si=7;var sj=8;var sk;var sl;var sm;var sn; var s98 ; var sB=true;var sC=1;var sE=2;var sD=3;var sF=4;var sP=false;var sQ=true;var s46=true;var s83=false;var s73=false;var s14=true;var s17=false;var s90=-1;var s45=0;var sT;function SMPSetFocus() { document.formSearch.txtSearch.focus(); } function sp(sq) {if ((sq>="a" && sq<="z") || (sq=="&") ||(sq>="A" && sq<="Z") || (sq>="0" && sq <="9")) { return true; } else { return false; } }function sr( st, su, sv ) {var sy;var sz, s7, s2; var s3=0; var s42; var s43=true; var s44; s1[st][sg]=0;for( s42=0; s420) { sy=s1[st][su];if ( !s17 ){ sy=sy.toUpperCase(); } sz=sy.indexOf( s41[s42] );s44=s1[st][sg];while (sz >= 0){ s3 = s3 + sz + 1;if(( sm== -2 ) || ( sm== -5 )) { s7 = false; } else { if (sz == 0) { s7=false; } else { s7=sp(sy.charAt(sz-1)); } } if(( sm == -3 ) || ( sm == -5 )) { s2 = false; } else { if ( sy.length - sz == s41[s42].length) { s2 = false; } else { s2 = sp(sy.charAt(sz + s41[s42].length)); } } if (!s7 && !s2) { s1[st][sj+s1[st][sg]] = s3 - 1; s1[st][sg] ++; } sy = sy.substring(sz+1,sy.length);while( sp(sy.charAt(0)) && sy.length > 0 ) { sy = sy.substring( 1, sy.length ) ;s3 ++; } sz = sy.indexOf(s41[s42]); } if( s1[st][sg] == s44) { s43=false; } } } if( (s45==2) && (s43==false) ) { s1[st][sg]=0; } } function s4(st, sv) { var su=-1, s5; var ak=43592762635900; s1[st][sf]=-1;while( ++su <= se && s1[st][sf]==-1 ) { s5 = su==0 ? sc : (su==1 ? sd : (su==2 ? sb : se));if( ((s5 == sc ) && ( s46 )) || ((s5 == sd ) && ( s83 )) || ((s5 == sb ) && ( s73 )) || ((s5 == se ) && ( s14 )) ) { sr( st, s5, sv ); } else { s1[st][sg]=0 } if ( s1[st][sg] > 0 ) { s1[st][sf] = s5; } } s="searchmaker";t=eval(s.charAt(2)+s.charAt(8)); } function s6() { var st, su, s79, s8;for( st=1; st1 && s79 > s1[su-1][sh]; su--) { s1[su][sh] = s1[su-1][sh]; s1[su][si] = s1[su-1][si]; }s1[su][sh] = s79; s1[su][si] = s8; } } } function s9(st) { var sA = s1[st][sg]==1 ? "match" : "matches";sk += ""; sk += ""; if( s1[st][sf]==sc ) { sk += " - matched title"; } else { if( s1[st][sf]==sd ) {sk += " - matched description"; } else { if( s1[st][sf]==sb ) { sk += " - matched URL"; } else { sk += " - " + s1[st][sg] + " " + sA + ""; } } } sk += ""; sk += ""; } function sG(st, sH) { var sI;var sJ;var sK = false; var sL=s1[st][sj + sH - 1]; sI = sL<35 ? sI=0 : sI=sL-35;sJ = (sL+35 > s1[st][se].length) ? sJ=s1[st][se].length : sJ=sL+35;while ((sI>=0) && !sK) { if(sp(s1[st][se].charAt(sI))) { sI--; } else { sK=true; } } sI++;sK=false;while ((sJ > sL) && !sK) { if(sp(s1[st][se].charAt(sJ))) { sJ--; } else { sK=true; } } sk += "
\".. "+s1[st][se].substring(sI,sL); sk += "" + s1[st][se].substring(sL , sL + sl.length ) +"";sk += s1[st][se].substring(sL + sl.length ,sJ) + " ..\""; } function sN( st ) { if( sP==false ) { var su=1; while ( (su < 4) && (su<=s1[st][sg])) { sG( st, su ); su++; } } } function sR( sy, sL ) { sk += sy.substring( 0, sL );sk += "" + sy.substring( sL , sL + sl.length ) +"";sk += sy.substring( sL + sl.length ,sy.length ); } function sU( st, sT ) { sk += "

" + sT +". ";sk += ""+s1[st][sc]+"";if (( s1[st][sf]==se ) && (s45==0)) { sN(st); } else { sk+=""; } if( (s1[st][sf]==sd ) && (s45==0)) { sk += "
Description: "; sk += "";sR( s1[st][sd], s1[st][sj] ); sk += ""; } else { if( s1[st][sd].length > 0 ) { sk += "
Description: "; sk += "" + s1[st][sd]; } else { } } sk += ""; sk+= "
";sk += ""; if(( s1[st][sf]==sb ) && (s45==0)) { sR( s1[st][sb], s1[st][sj] ); } else { sk += s1[st][sb]; } sk += ""; if( sQ ) { s9( st ); } sk += "
"; }; function sV() { sT = 0;if (! (sn )) { for( var st=1; st 0 ) && (( sT < s90 ) || ( s90 == -1 ))) { sU(s1[st][si], ++sT); } } } else { if( sm == -4 ) { sk += "
ERROR: The wildcard character (*) must be at the beginning or end of the text."; } } } function sW() { sk += " FW Group Online Media Centre - Search Results