After extensive research and development, Poultry World the market leading specialist poultry magazine, aimed primarily at commercial egg and poultry meat producers has been re-launched from the May 2006 edition.

We recognised that the market has been changing and that the information needs of the farmers, suppliers and advisers in the poultry industry were changing as a consequence. We knew that if Poultry World was going to continue to be a part of this changing industry it needed to change too.

We went to the industry to find out what they wanted from Poultry World. The result is the new magazine, significantly changed to ensure it provides what the industry wants - a practical, up-to-date, independent business tool for the UK professional poultry producer and suppliers.

The changes we have made included:-

• New A4 size
• New masthead
• A fresh design
• Editorial led photographic cover
• New content – reflecting the needs of the modern commercial poultry farmer
• Re-organised content with News, Business, Comment and Technical sections
• Better navigation and signposting

All the changes were tested by research amongst the industry. The feedback was very positive, with the changes seen as a marked improvement over the old Poultry World.

For advertisers Poultry World provides the best route to reach the UK professional poultry producer