The increased use of www.fwi.co.uk can be clearly demonstrated by a look at the growth of both its unique users and the rise in page impressions. This growth is down to a many reasons including adding new content, better Search Engine Optimisation and Search Engine Marketing, plus better organisation of content.  We are also getting a reputation as a quality provider of content resulting in more sites linking to us which helps to drive traffic.  These reasons coupled with an audience that is now ready to embrace the Internet as a place to get information to help run their businesses is resulting in continued traffic growth which providers advertisers with a key platform to reach the agricultural community.