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| Unique Users is a measure of individual’s visiting a website in a given time period so that they can only be counted once however many times they visited. For example in a month you may have visited a website 12 times but you are counted as 1 unique user. |
| Enewsletters are content-led emails sent straight to your desktop. Recipients will have actively signed up and given their permission to receive the enewsletter because they are interested in the content. Advertising is therefore being delivered to a captive audience. |
| CTR stands for Click Through Rate. It is the percentage of users who click on, for example, an advertisement. An average CTR can be just 1%, so a high number of unique users are required to generate response. |
| CPM stands for Cost Per 1,000 impressions (mille in Latin is 1,000). So it is how much an advertiser pays for a thousand times their advertisement is seen on a page, which is measured by page impressions. |
| Leader Board is a type of banner ad, lying across the width of the page above the masthead. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content. |
| Skyscraper is a tall and narrow banner ad, usually placed to the right of the content on the page. Skyscrapers continue to be at least partially visible as the user scrolls down the page. |
| Buttons are small square boxes on a webpage containing text, images or animations. Buttons can be placed almost anywhere down the left or right side of a page. |
| MPU stands for Message Plus Unit. It is a square box that can show rich media such as video. An MPU will often sit in the middle of the webpage. |
| Cookies record your actions on a certain website allowing the site to make it easier for you and to have a more personalised experience. It also allows the web analytics be able to identify you as unique in its data. |
| Banners are long rectangular boxes on a webpage containing text, images or animations. When a user clicks on the banner they are sent through to the advertisers website. |
| Hits are often confused with Page Impressions, but hits also include images on a page. So a web page with 3 images will record 4 hits. Page Impressions are more accurate to measure popularity of a site. |
| Microsite also known as a minisite, shows separate pages to the main site to provide information or offers that are related to what the user was looking at. |
| Landing Page is a web page where users go to when they click through from an advertisement or search listing. They are designed to be highly relevant to the user based on from where they clicked through. |
| Visits measures the total number of times users come to a website. If the user is idle for approx. 30 minutes then they are counted as another visit when they proceed. |
| Page Impressions measure how many pages were viewed by a user. 1 advert on a page will gain 1 impression whilst the user in viewing that page. |
| SEO stands for Search Engine Optimisation. It is the process of improving the volume and quality of users coming to a website from search engines via natural (organic) searches on keywords. |
| SEM stands for Search Engine Marketing. It includes the non paid for SEO process and also paid for listings to improve the visibility of a website on the search engine results pages. |
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