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Readership Leads
The latest Agridata survey provides independent proof of our lead in readership against our nearest weekly rival. For further information on our readership leads, click on the sector you are targetting.
(Please click on the links for further information)
20+ Ha Crops & Grass
100 + Ha Crops & Grass
40+ Beef
100+ Beef
40+ Total Cattle
100+ Total Cattle
50+ Breeding Ewes
20+Ha Cereals
50+ Ha Cereals
100+ Ha Cereals
1+ Ha Oilseed rape
1+ Ha Sugar Beet
1+ Ha Potatoes
 20+ Ha Crops & Grass
Farmers Weekly
(58,889)
55%
+12,799
Farmers Guardian
(46,090)
43%
Source: Agridata 2007
 100+ Ha Crops & Grass
Farmers Weekly
(21,338)
65%
+5930
Farmers Guardian
(15,408)
47%
Source: Agridata 2007
 40+ Dairy
Farmers Weekly
(8,939)
58%
+344
Farmers Guardian
(8,595)
55%
Source: Agridata 2007
 100+ Dairy
Farmers Weekly
(4,397)
64%
+955
Farmers Guardian
(3,442)
50%
Source: Agridata 2007
 40+ Beef
Farmers Weekly
(19,096)
54%
+3,024
Farmers Guardian
(16,072)
45%
Source: Agridata 2007
 100+ Beef
Farmers Weekly
(8,308)
55%
+965
Farmers Guardian
(7,343)
48%
Source: Agridata 2007
 40+ Total Cattle
Farmers Weekly
(26,705
53%
+2,449
Farmers Guardian
(24,256)
48%
Source: Agridata 2007
 100+ Total Cattle
Farmers Weekly
(15,201)
54%
+638
Farmers Guardian
(14,563)
51%
Source: Agridata 2007
 50+ Breeding Ewes
Farmers Weekly
(20,996)
49%
+817
Farmers Guardian
(20,179)
47%
Source: Agridata 2007
 500+ Breeding Ewes
Farmers Weekly
(5,741)
62%
+1,527
Farmers Guardian
(4,214)
45%
Source: Agridata 2007
 20+ Ha Cereals
Farmers Weekly
(22,123)
71%
+10,035
Farmers Guardian
(12,088)
39%
Source: Agridata 2007
 50+ Ha Cereals
Farmers Weekly
(12,769)
75%
+5,860
Farmers Guardian
(6,909)
41%
Source: Agridata 2007
 100+ Ha Cereals
Farmers Weekly
(6,166)
81%
+2,190
Farmers Guardian
(3,976)
31%
Source: Agridata 2007
 1+ Ha Oilseed Rape
Farmers Weekly
(9,919)
73%
+3,555
Farmers Guardian
(6,364)
47%
Source: Agridata 2007
 1+ Ha Sugar Beet
Farmers Weekly
(5,269)
80%
+2,883
Farmers Guardian
(2,386)
36%
Source: Agridata 2007
 1+ Ha Potatoes
Farmers Weekly
(4,418)
64%
+2,189
Farmers Guardian
(2,229)
32%
Source: Agridata 2007

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


Number One Choice for Farmers
The highest percentage of farmers choosing a weekly publication say Farmers Weekly provides the best coverage of:
(Please click on the links for further information)
Machinery and Equipment
News about farming and government policies and business trend
Production of Beef
Animal Health and Animal Health Product
Grass management
Production of cereals
Production of other crops
Crop production chemicals
Most Authorative
Most balanced, unbiased opinions
Most in tune with the needs of farmers

Source: Agridata 2007
Machinery and Equipment
 20+ Ha Crops & Grass (95,500) interested in topic
Farmers Weekly
(45,343)
47%
+27,114
Farmers Guardian
(18,229)
19%
Source: Agridata 2007
 100+ Ha Crops & Grass (30,4692) interested in topic
Farmers Weekly
(15,624)
51%
+9,922
Farmers Guardian
(5,702)
19%
Source: Agridata 2007
News about farming and government policies and business trend
 20+ Ha Crops & Grass (105,138) interested in topic
Farmers Weekly
(46,261)
44%
+13,248
Farmers Guardian
(33,013)
31%
Source: Agridata 2007
 100+ Ha Crops & Grass (32,291) interested in topic
Farmers Weekly
(16,649)
52%
+7,930
Farmers Guardian
(8,719)
27%
Source: Agridata 2007
Diversification
 20+ Ha Crops & Grass (77,298) interested in topic
Farmers Weekly
(28,967)
37%
+7,555
Farmers Guardian
(21,412)
28%
Source: Agridata 2007
 100+ Ha Crops & Grass (24,749) interested in topic
Farmers Weekly
(13,739)
46%
+10,695
Farmers Guardian
(3,044)
18%
Source: Agridata 2007
Production of Beef
 20+ Ha Crops & Grass (77,298) interested in topic
Farmers Weekly
(28,967)
37%
+7,555
Farmers Guardian
(21,412)
28%
Source: Agridata 2007
 100+ Ha Crops & Grass (23,375) interested in topic
Farmers Weekly
(8,639)
37%
+2,817
Farmers Guardian
(5,822)
25%
Source: Agridata 2007
Animal Health and Animal Health Product
 20+ Ha Crops & Grass (90,711) interested in topic
Farmers Weekly
(28,089)
31%
+9,492
Farmers Guardian
(18,579)
21%
Source: Agridata 2007
 100+ Ha Crops & Grass (27,105) interested in topic
Farmers Weekly
(9,550)
35%
+4,493
Farmers Guardian
(5,057)
19%
Source: Agridata 2007
Business, markets and financial news and trends
 20+ Ha Crops & Grass (93,385) interested in topic
Farmers Weekly
(45,711)
49%
+25,408
Farmers Guardian
(20,303)
22%
Source: Agridata 2007
 100+ Ha Crops & Grass (28,886) interested in topic
Farmers Weekly
(15,502)
54%
+10,438
Farmers Guardian
(5,064)
18%
Source: Agridata 2007
Grass management
 20+ Ha Crops & Grass (87,487) interested in topic
Farmers Weekly
(35,544)
41%
+20,087
Farmers Guardian
(14,737)
17%
Source: Agridata 2007
 100+ Ha Crops & Grass (23,924) interested in topic
Farmers Weekly
(11,448)
43%
+6,975
Farmers Guardian
(4,473)
17%
Source: Agridata 2007
New products and services
 20+ Ha Crops & Grass (75275)
Farmers Weekly
(38,840)
52%
+26,412
Farmers Guardian
(12,428)
17%
Source: Agridata 2007
 100+ Ha Crops & Grass (25192)
Farmers Weekly
(14,613)
58%
+12,008
Farmers Guardian
(2,605)
10%
Source: Agridata 2007
National market prices and trends
 20+ Ha Crops & Grass (87651)
Farmers Weekly
(45,326)
52%
+24,092
Farmers Guardian
(21,234)
24%
Source: Agridata 2007
 100+ Ha Crops & Grass (27381)
Farmers Weekly
(16,359)
58%
+11,617
Farmers Guardian
(4,742)
17%
Source: Agridata 2007
Government agricultural policies and farming politics
 20+ Ha Crops & Grass (74746)
Farmers Weekly
(36,655)
49%
+23,152
Farmers Guardian
(13,503)
18%
Source: Agridata 2007
 100+ Ha Crops & Grass (23794)
Farmers Weekly
(13,722)
58%
+16,782
Farmers Guardian
(3,060)
13%
Source: Agridata 2007
Land and property prices and tenancies
 20+ Ha Crops & Grass (89,704) interested in topic
Farmers Weekly
(45,712)
51%
+26,194
Farmers Guardian
(19,518)
22%
Source: Agridata 2007
 100+ Ha Crops & Grass (27,708) interested in topic
Farmers Weekly
(16,953)
61%
+13,328
Farmers Guardian
(3,625)
13%
Source: Agridata 2007
Production of cereals
 20+ Ha Crops & Grass (77,980) interested in topic
Farmers Weekly
(31,491)
40%
+23,595
Farmers Guardian
(7,896)
10%
Source: Agridata 2007
 100+ Ha Crops & Grass (27,321) interested in topic
Farmers Weekly
(10,320)
31%
+5,965
Farmers Guardian
(1,942)
7%
Source: Agridata 2007
Production of other crops
 20+ Ha Crops & Grass (66,196) interested in topic
Farmers Weekly
(24,739)
37%
+17,548
Farmers Guardian
(7,191)
11%
Source: Agridata 2007
 100+ Ha Crops & Grass (23,462) interested in topic
Farmers Weekly
(8,540)
36%
+6,796
Farmers Guardian
(1,744)
7%
Source: Agridata 2007
Crop production chemicals
 20+ Ha Crops & Grass (77,371) interested in topic
Farmers Weekly
(25,818)
33%
+20,401
Farmers Guardian
(5,417)
7%
Source: Agridata 2007
 100+ Ha Crops & Grass (26,914) interested in topic
Farmers Weekly
(7,320)
27%
+5,648
Farmers Guardian
(1,672)
6%
Source: Agridata 2007
Most Authorative
 20+ Ha Crops & Grass (107,191) interested in topic
Farmers Weekly
(47,801)
49%
+26,860
Farmers Guardian
(20,941)
18%
Source: JR Research - Agridata 2007
 100+ Ha Crops & Grass (32,899) interested in topic
Farmers Weekly
(16,036)
49%
+10,057
Farmers Guardian
(5,979)
18%
Source: JR Research - Agridata 2007
Most balanced, unbiased opinions
 20+ Ha Crops & Grass (107,199) interested in topic
Farmers Weekly
(41,712)
39%
+12,150
Farmers Guardian
(29,562)
28%
Source: JR Research - Agridata 2007
 100+ Ha Crops & Grass (32,899) interested in topic
Farmers Weekly
(13,998)
43%
+5,871
Farmers Guardian
(8,127)
25%
Source: JR Research - Agridata 2007
Most in tune with the needs of farmers
 20+ Ha Crops & Grass (107,199) interested in topic
Farmers Weekly
(42,328)
39%
+10,164
Farmers Guardian
(32,164)
30%
Source: JR Research - Agridata 2007
 100+ Ha Crops & Grass (32,898) interested in topic
Farmers Weekly
(14,101)
43%
+5,008
Farmers Guardian
(9,093)
28%
Source: JR Research - Agridata 2007

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


Most overall value
The highest percentage of farmers say Farmers Weekly has the most overall value in running a farming business
(Please click on the links for further information)

Source: Agridata 2007

Running a farming business
 20+ Ha Crops & Grass (107,199)
Farmers Weekly
(44,654)
42%
+13,880
Farmers Guardian
(30,744)
29%
Source: Agridata 2007
 100+ Ha Crops & Grass (32,899)
Farmers Weekly
(15,526)
47%
+7,799
Farmers Guardian
(7,727)
23%
Source: Agridata 2007
Running the arable side of a farming business
 20+ Ha Crops & Grass (100,743)
Farmers Weekly
(21,061)
22%
+19,251
Farmers Guardian
(1,810)
2%
Source: J.T. Research Agribus 2007
 100+ Ha Crops & Grass (30,646)
Farmers Weekly
(8,562)
28%
+7,554
Farmers Guardian
(1,009)
3%
Source: J.T. Research Agribus 2007
Running the livestock side of a farming business
 20+ Ha Crops & Grass (100,743)
Farmers Weekly
(26,705)
27%
+7,085
Farmers Guardian
(19,620)
19%
Source: J.T. Research Agribus 2007
 100+ Ha Crops & Grass (30,646)
Farmers Weekly
(8,860)
29%
+4,040
Farmers Guardian
(4,820)
16%
Source: J.T. Research Agribus 2007
For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.
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