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With tight margins, increasing costs and more competition, today's farmers more than ever need to ensure every decision is based on sound information to ensure that it's the best for the farm business. It is therefore no surprise that farmers turn to outside advisers to help them make these decisions.
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Farmers Weekly
(9,977) |
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Farmers Guardian
(4,912) |
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Source: Farm Advisers Survey 2006 |
In fact 50% of all farmers regularly use farm advisers as a source of information, rising to 70% of those with 200+ Ha Crops & Grass (Agridata 2005 Base 20+/200+ Ha Crops & Grass)
The farm adviser therefore has a key role to play and can influence farmers decisions with 85% advising on which products to buy/use and 70% advising on which brands to buy/use. (Source Farm Advisors Survey 2006 Base All Advisors)
Among farm advisors, farming publications are the top source of regular information with 71% regularly use farimng publications as a source of information.
Farmers Weekly is read by more farm advisers than any other farming publication and therefore for the advertiser is the best place to reach and influence this key audience.
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For each type of organisation giving advice Farmers Weekly stands out as providing the highest readership and therefore Farmers Weekly will provide the best opportunity to reach and influence this important audience.
(Please click on the links for further information) |
Contractors
Merchants
Machinery
Consultants
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Farmers Weekly
(1,985) |
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Farmers Guardian
(1,437) |
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| Source: Farm Adviser Survey 2006 |
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Farmers Weekly
(3,742) |
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Farmers Guardian
(1,175) |
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| Source: Farm Adviser Survey 2006 |
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Farmers Weekly
(3,050) |
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Farmers Guardian
(1,877) |
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| Source: Farm Adviser Survey 2006 |
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Farmers Weekly
(1,200) |
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Farmers Guardian
(422 |
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| Source: Farm Adviser Survey 2006 |
For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.
For more information please contact your regional advertisement representative.
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Farmers Weekly
(7,023) |
| | Farmers Guardian
(3,805) |
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Source: Farm Advisers Survey 2006
Base: All Advisers choosing a farming publication (14,659) |
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Farmers Weekly
(7,566) |
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| Farmers Guardian
(1,967) |
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Source: Farm Advisers Survey 2006
Base: All Advisers choosing a farming publication (13,244 ) |
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Farmers Weekly
(6,284) |
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| Farmers Guardian
(2,788) |
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Source: Farm Advisers Survey 2006
Base: All Advisers choosing a farming publication (13,634) |
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Farmers Weekly
(4,758) |
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| Farmers Guardian
(686) |
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Source: Farm Advisers Survey 2006
Base: All Advisers choosing a farming publication (13,063) |
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Farmers Weekly
(7,561) |
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| Farmers Guardian
(2,927) |
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Source: Farm Advisers Survey 2006
Base: All Advisers choosing a farming publication (16,288) |
| | Farmers Weekly
(6,431) | | | Farmers Guardian
(2,415) | | | Source: Farm Advisers Survey 2000
Base: All Advisers choosing a farming publication (12,475) |
For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.
For more information please contact your regional advertisement representative.
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Farmers Weekly
(3,193) |
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Farmers Guardian
(1,269) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Agrochemicals (5,318) |
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Farmers Weekly
(4,255) |
| | Farmers Guardian
(1,360) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Fertilisers (6,729) |
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Farmers Weekly
(3,882) |
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| Farmers Guardian
(1,492) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Seeds (6,161) |
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Farmers Weekly
(1,101) |
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| Farmers Guardian
(729) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Animal Health Products (2,909) |
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Farmers Weekly
(1,908) |
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| Farmers Guardian
(664) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Animal Feeds (3,997) |
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Farmers Weekly
(4,383) |
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Farmers Guardian
(2,660) |
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Source: Farm Advisers Survey 2006
Base: All Advisers advising on Machinery (7,939) |
For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.
For more information please contact your regional advertisement representative.
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Introduction
Market Data
Farmer Readership