Crops is aimed at large professional arable farmers and those that advise them.

The farmer circulation profile for Crops has been set as follows:-

• 100+ Ha Cereals or
• 10+ Ha Potatoes or
• 10+ Ha Sugar Beet or
• 20+ Ha Oilseed rape or
• 100+ Ha Arable

This profile gives excellent coverage of all areas of the arable market and delivers those farms that account for 77% of the arable hectares farmed*

Our circulation breaks down as follows:-

• 13,000 arable farms (profile as above)
• 1,000 advisers
• 600-700 subscribers

The circulation is of the very highest quality - all 100% requested with at least 80% having requested Crops in the last year with the balance having done so within 2 years.

For the advertiser Crops delivers the top arable farms accounting for the majority of expenditure and being fully requested and up-to-date provides an excellent opportunity to reach and influence this audience.
 
* Source: Agridata 2005. Base: Farms with 100+ Ha Cereals, 20+ Oilseed Rape, 10+ Potatoes, 10+ Sugar Beet