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Readership Leads
The latest Agridata survey provides independent proof of our lead in readership. Whatever the size or sector you wish to target Farmers Weekly provides a clear lead over it’s nearest competitor.
(Please click on the links for further information)
20+ Ha Crops & Grass
100 + Ha Crops & Grass
40+ Dairy
100+ Dairy
40+ Beef
100+ Beef
40+ Total Cattle
100+ Total Cattle
50+ Breeding Ewes
500+ Breeding Ewes
20+Ha Cereals
50+ Ha Cereals
100+ Ha Cereals
1+ Ha Oilseed rape
1+ Ha Sugar Beet
1+ Ha Potatoes
 20+ Ha Crops & Grass
Farmers Weekly
(58,169)
58%
+18,982
Farmers Guardian
(39,187)
39%
Source: Agridata 2005
 100+ Ha Crops & Grass
Farmers Weekly
(21,293)
69%
+9103
Farmers Guardian
(12,190)
40%
Source: Agridata 2005
 40+ Dairy
Farmers Weekly
(8,939)
58%
+344
Farmers Guardian
(8,595)
55%
Source: Agridata 2005
 100+ Dairy
Farmers Weekly
(4,397)
64%
+955
Farmers Guardian
(3,442)
50%
Source: Agridata 2005
 40+ Beef
Farmers Weekly
(25,253)
64%
+7,982
Farmers Guardian
(17,271)
44%
Source: Agridata 2005
 100+ Beef
Farmers Weekly
(12,276)
68%
+4,712
Farmers Guardian
(7,564)
42%
Source: Agridata 2005
 40+ Total Cattle
Farmers Weekly
(31,366)
61%
+7,426
Farmers Guardian
(23,940)
46%
Source: Agridata 2005
 100+ Total Cattle
Farmers Weekly
(19,420)
64%
+4,580
Farmers Guardian
(14,840)
49%
Source: Agridata 2005
 50+ Breeding Ewes
Farmers Weekly
(23,517)
54%
+4,939
Farmers Guardian
(18,578)
42%
Source: Agridata 2005
 500+ Breeding Ewes
Farmers Weekly
(5,741)
62%
+1,527
Farmers Guardian
(4,214)
45%
Source: Agridata 2005
 20+ Ha Cereals
Farmers Weekly
(21,948)
72%
+10,910
Farmers Guardian
(11,038)
36%
Source: Agridata 2005
 50+ Ha Cereals
Farmers Weekly
(12,310)
71%
+6,183
Farmers Guardian
(6,127)
35%
Source: Agridata 2005
 100+ Ha Cereals
Farmers Weekly
(5,735)
74%
+3,343
Farmers Guardian
(2,392)
31%
Source: Agridata 2005
 1+ Ha Oilseed Rape
Farmers Weekly
(10,972)
75%
+6,252
Farmers Guardian
(4,720)
32%
Source: Agridata 2005
 1+ Ha Sugar Beet
Farmers Weekly
(4,152)
68%
+581
Farmers Guardian
(3,571)
59%
Source: Agridata 2005
 1+ Ha Potatoes
Farmers Weekly
(6,184)
75%
+3,368
Farmers Guardian
(2,816)
34%
Source: Agridata 2005

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


Number One Choice for Farmers
The highest percentage of farmers choosing a weekly publication say Farmers Weekly provides the best coverage of:
(Please click on the links for further information)
Machinery and Equipment
News about farming and government policies
Production of Beef
Animal Health and Animal Health Product
Business, market and financial news and trends
Grass management
Land and property prices and tenancies
Production of cereals
Production of other crops
Crop production chemicals
Diversification

Source: Agridata 2005
Machinery and Equipment
 20+ Ha Crops & Grass (94,943) interested in topic
Farmers Weekly
(47,554)
50%
+29,018
Farmers Guardian
(18,536)
20%
Source: Agridata 2005
 100+ Ha Crops & Grass (29,197) interested in topic
Farmers Weekly
(16,462)
56%
+12,242
Farmers Guardian
(4,220)
14%
Source: Agridata 2005
News about farming and government policies
 20+ Ha Crops & Grass (96,631) interested in topic
Farmers Weekly
(45,473)
47%
+20,037
Farmers Guardian
(25,706)
27%
Source: Agridata 2005
 100+ Ha Crops & Grass (29,254) interested in topic
Farmers Weekly
(15,682)
54%
+8,992
Farmers Guardian
(6,690)
23%
Source: Agridata 2005
Diversification
 20+ Ha Crops & Grass (79,268) interested in topic
Farmers Weekly
(36,747)
46%
+22,272
Farmers Guardian
(14,475)
18%
Source: Agridata 2005
 100+ Ha Crops & Grass (24,749) interested in topic
Farmers Weekly
(13,739)
46%
+10,695
Farmers Guardian
(3,044)
18%
Source: Agridata 2005
Production of Beef
 20+ Ha Crops & Grass (67,917) interested in topic
Farmers Weekly
(31,510)
46%
+14,010
Farmers Guardian
(17,500)
26%
Source: Agridata 2005
 100+ Ha Crops & Grass (20,344) interested in topic
Farmers Weekly
(10,578)
52%
+6,060
Farmers Guardian
(4,518)
22%
Source: Agridata 2005
Animal Health and Animal Health Product
 20+ Ha Crops & Grass (85,185) interested in topic
Farmers Weekly
(32,751)
38%
+20,524
Farmers Guardian
(12,227)
14%
Source: Agridata 2005
 100+ Ha Crops & Grass (24,664) interested in topic
Farmers Weekly
(10,532)
43%
+7,238
Farmers Guardian
(3,294)
13%
Source: Agridata 2005
Business, markets and financial news and trends
 20+ Ha Crops & Grass (93,385) interested in topic
Farmers Weekly
(45,711)
49%
+25,408
Farmers Guardian
(20,303)
22%
Source: Agridata 2005
 100+ Ha Crops & Grass (28,886) interested in topic
Farmers Weekly
(15,502)
54%
+10,438
Farmers Guardian
(5,064)
18%
Source: Agridata 2005
Grass management
 20+ Ha Crops & Grass (77,493) interested in topic
Farmers Weekly
(36,445)
47%
+24,162
Farmers Guardian
(12,283)
16%
Source: Agridata 2005
 100+ Ha Crops & Grass (23,696) interested in topic
Farmers Weekly
(11,776)
50%
+9,079
Farmers Guardian
(2,697)
11%
Source: Agridata 2005
New products and services
 20+ Ha Crops & Grass (75275)
Farmers Weekly
(38,840)
52%
+26,412
Farmers Guardian
(12,428)
17%
Source: Agridata 2005
 100+ Ha Crops & Grass (25192)
Farmers Weekly
(14,613)
58%
+12,008
Farmers Guardian
(2,605)
10%
Source: Agridata 2005
National market prices and trends
 20+ Ha Crops & Grass (87651)
Farmers Weekly
(45,326)
52%
+24,092
Farmers Guardian
(21,234)
24%
Source: Agridata 2005
 100+ Ha Crops & Grass (27381)
Farmers Weekly
(16,359)
58%
+11,617
Farmers Guardian
(4,742)
17%
Source: Agridata 2005
Government agricultural policies and farming politics
 20+ Ha Crops & Grass (74746)
Farmers Weekly
(36,655)
49%
+23,152
Farmers Guardian
(13,503)
18%
Source: Agridata 2005
 100+ Ha Crops & Grass (23794)
Farmers Weekly
(13,722)
58%
+16,782
Farmers Guardian
(3,060)
13%
Source: Agridata 2005
Land and property prices and tenancies
 20+ Ha Crops & Grass (89,704) interested in topic
Farmers Weekly
(45,712)
51%
+26,194
Farmers Guardian
(19,518)
22%
Source: Agridata 2005
 100+ Ha Crops & Grass (27,708) interested in topic
Farmers Weekly
(16,953)
61%
+13,328
Farmers Guardian
(3,625)
13%
Source: Agridata 2005
Production of cereals
 20+ Ha Crops & Grass (67,865) interested in topic
Farmers Weekly
(24,359)
36%
+19,524
Farmers Guardian
(4,835)
7%
Source: Agridata 2005
 100+ Ha Crops & Grass (23,793) interested in topic
Farmers Weekly
(7,356)
31%
+6,335
Farmers Guardian
(1,021)
4%
Source: Agridata 2005
Production of other crops
 20+ Ha Crops & Grass (59,536) interested in topic
Farmers Weekly
(22,457)
38%
+19,713
Farmers Guardian
(2,744)
5%
Source: Agridata 2005
 100+ Ha Crops & Grass (21,067) interested in topic
Farmers Weekly
(6,772)
32%
+5,965
Farmers Guardian
(807)
4%
Source: Agridata 2005
Crop production chemicals
 20+ Ha Crops & Grass (72,093) interested in topic
Farmers Weekly
(23,316)
32%
+18,817
Farmers Guardian
(4,499)
6%
Source: Agridata 2005
 100+ Ha Crops & Grass (23,693) interested in topic
Farmers Weekly
(5,517)
23%
+4,727
Farmers Guardian
(790)
3%
Source: Agridata 2005

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


Most overall value
The highest percentage of farmers say Farmers Weekly has the most overall value in:-
(Please click on the links for further information)
Running a farming business*
Running the arable side of a farming business**
Running the livestock side of a farming business**

* Source: Agridata 2005
** Source: J.T. Research Agribus 2005

Running a farming business
 20+ Ha Crops & Grass (100,743)
Farmers Weekly
(50,739)
50%
+27,061
Farmers Guardian
(23,678)
24%
Source: Agridata 2005
 100+ Ha Crops & Grass (30,646)
Farmers Weekly
(17,369)
57%
+11,962
Farmers Guardian
(5,407)
18%
Source: Agridata 2005
Running the arable side of a farming business
 20+ Ha Crops & Grass (100,743)
Farmers Weekly
(21,061)
22%
+19,251
Farmers Guardian
(1,810)
2%
Source: J.T. Research Agribus 2005
 100+ Ha Crops & Grass (30,646)
Farmers Weekly
(8,562)
28%
+7,554
Farmers Guardian
(1,009)
3%
Source: J.T. Research Agribus 2005
Running the livestock side of a farming business
 20+ Ha Crops & Grass (100,743)
Farmers Weekly
(26,705)
27%
+7,085
Farmers Guardian
(19,620)
19%
Source: J.T. Research Agribus 2005
 100+ Ha Crops & Grass (30,646)
Farmers Weekly
(8,860)
29%
+4,040
Farmers Guardian
(4,820)
16%
Source: J.T. Research Agribus 2005
For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.

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