Weekly Market - Farmer Buying Choices

New farm machinery or equipment

Farmers Weekly
(27,496)

63%

+14,602

Farmers Guardian
(12,894)

30%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (43,319)
Source: JT Research Agribus 2005

Used farm machinery or equipment

Farmers Weekly
(24,589)

51%

+4,648

Farmers Guardian
(19,941)

42%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (47,839)
Source: JT Research Agribus 2005

Land or buy a farm

Farmers Weekly
(30,255)

62%

+19,346

Farmers Guardian
(10,909)

22%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (48,518)
Source: JT Research Agribus 2005

Tyres and wheels purchases

Farmers Weekly
(17,398)

62%

+8,333

Farmers Guardian
(9,065)

32%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (28095)
Source: JT Research Agribus 2003

Herbicide Purchases

Farmers Weekly
(13,523)

64%

+10,168

Farmers Guardian
(3,355)

16%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (21084)
Source: JT Research Agribus 2003

Agrochemicals

Farmers Weekly
(10,868)

70%

+8,267

Farmers Guardian
(2,601)

17%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (15,474)
Source: JT Research Agribus 2005

Fertiliser Purchases

Farmers Weekly
(13,030)

74%

+9,856

Farmers Guardian
(3,174)

18%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (17,525)
Source: JT Research Agribus 2005

Seed Purchases

Farmers Weekly
(11,123)

69%

+8,062

Farmers Guardian
(3,061)

19%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (16,026)
Source: JT Research Agribus 2005

Wormers or Vaccine Purchases

Farmers Weekly
(11,885)

45%

+5,457

Farmers Guardian
(6,428)

24%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (26269)
Source: JT Research Agribus 2003

Animal Feed Purchases

Farmers Weekly
(8,840)

37%

+1,697

Farmers Guardian
(7,148)

30%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (23697)
Source: JT Research Agribus 2003

Artificial Insemination Services

Farmers Weekly
(6,241)

38%

+2,553

Farmers Guardian
(3,688)

22%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (16621)
Source: JT Research Agribus 2003

Financial Services Purchases

Farmers Weekly
(12,965)

74%

+9,586

Farmers Guardian
(3,379)

20%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (17525)
Source: JT Research Agribus 2003

Computer Hardware

Farmers Weekly
(16,322)

74%

+8,458

Farmers Guardian
(1,864)

13%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (13916)
Source: JT Research Agribus 2003

Computer Software

Farmers Weekly
(10,514)

74%

+8,637

Farmers Guardian
(1,877)

13%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (14050)
Source: JT Research Agribus 2003

Animal Health Products

Farmers Weekly
(11,723)

61%

+7,490

Farmers Guardian
(4,233)

22%

Base: 20+ Ha Crops & Grass – all choosing a weekly journal (19,126)
Source: JT Research Agribus 2005

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.