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 Adviser Readership (including Contractors)

Farmers Weekly has more adviser readers than any other publication*

96%** of farmers have used a farm adviser in the last year.

* Source: Farm Advisers Survey 2000. Base: All Advisers
** Source: J T Research Agribus 2003. Base 20+ HA Crops & Grass

 All Advisers
Farmers Weekly
(10,167)
63%
+7,007
Farmers Guardian
(3,160)
20%
Source: Farm Advisers Survey 2000

For each type of organisation giving advice Farmers Weekly stands out as providing the highest readership and therefore Farmers Weekly will provide the best opportunity to reach and influence this important audience.
(Please click on the links for further information)

Contractors
Merchants
Machinery
Consultants

 Contractors
Farmers Weekly
(223)
82%
+192
Farmers Guardian
(31)
11%
Source: Farm Adviser Survey 2000
 Merchants
Farmers Weekly
(6,175)
60%
+4,488
Farmers Guardian
(1,687)
16%
Source: Farm Adviser Survey 2000
 Machinery
Farmers Weekly
(3,464)
67%
+1,268
Farmers Guardian
(1,957)
29%
Source: Farm Adviser Survey 2000
 Consultants
Farmers Weekly
(631)
78%
+527
Farmers Guardian
(104)
13%
Source: Farm Adviser Survey 2000

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


Number One Amongst Advisers
The highest % of farm advisers choosing between Farmers Weekly and Farmers Guardian say Farmers Weekly is:


(Please click on the links for further information)
Most reliable publication
Most in tune with needs
Most authoritative publication
Most professional publication
Most influential publication
Essential reading
Most useful overall
and has
Greatest breadth and depth of information
Most balanced unbiased opinions
 Most reliable publication
Farmers Weekly
(1,304)
60%
+838
Farmers Guardian
(466)
21%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most in tune with needs
Farmers Weekly
(1,053)
48%
+144
Farmers Guardian
(909)
42%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most authoritative publication
Farmers Weekly
(1,169)
54%
+780
Farmers Guardian
(389)
18%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most professional publication
Farmers Weekly
(1,493)
68%
+1,253
Farmers Guardian
(240)
11%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most influential publication
Farmers Weekly
(1,279)
59%
+890
Farmers Guardian
(389)
18%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Essential reading
Farmers Weekly
(1,228)
56%
+776
Farmers Guardian
(452)
21%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most useful overall
Farmers Weekly
(1,029)
47%
+504
Farmers Guardian
(525)
24%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Greatest breadth and depth of information
Farmers Weekly
(1,475)
68%
+940
Farmers Guardian
(535)
24%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Most balanced unbiased opinions
Farmers Weekly
(1,131)
52%
+486
Farmers Guardian
(663)
30%
Source: Farm Advisers Survey 2000
Base: All Advisers

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.


For each sector in which advice is given, Farmers Weekly stands as the leading source:

(Please click on the links for further information)
Agrochemicals
Fertilisers
Seed
Animal Health
Animal Feed
Machinery
 Agrochemicals
Farmers Weekly
(3,545)
67%
+2,878
Farmers Guardian
(667)
13%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Fertilisers
Farmers Weekly
(3,429)
59%
+2,729
Farmers Guardian
(700)
12%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Seed
Farmers Weekly
(4,653)
63%
+3,377
Farmers Guardian
(1,276)
17%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Animal Health
Farmers Weekly
(2,124)
49%
+1,108
Farmers Guardian
(1,016)
24%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Animal Feed
Farmers Weekly
(2,949)
55%
+1,739
Farmers Guardian
(1,210)
22%
Source: Farm Advisers Survey 2000
Base: All Advisers
 Machinary
Farmers Weekly
(4,273)
67%
+2,661
Farmers Guardian
(1,612)
25%
Source: Farm Advisers Survey 2000
Base: All Advisers

For the advertiser this means that an advertisement in Farmers Weekly will provide the best opportunity to be seen by more of your potential customers.

For more information please contact your regional advertisement representative.

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